Friday, July 5, 2024

Grocerant Guru’s Family Fun Take on 7-Eleven’s Slurpee Day Extravaganza


Hold onto your hats, folks, because 7-Eleven is turning 97 and throwing a birthday bash that’s set to be the coolest event of the summer! On Thursday, July 11, Slurpee Day is back and better than ever. Picture this: any customer strolling into a participating 7-Eleven, Speedway, or Stripes store will score a free small Slurpee drink. That’s right – whether you’re craving a classic Cherry or Coca-Cola, or you’re ready to try a new limited-time flavor, the choice is yours!

But wait, there's more! This year, 7-Eleven is cranking up the fun for its 7Rewards and Speedy Rewards members. By purchasing select products like Celsius energy drinks, members can enter to win free drinks and snacks for an entire year. Now that’s a deal to make your taste buds dance!

According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® there is a special treat: to kick off this legendary event, 7-Eleven is rolling out a special-edition Slurpee drink cup, designed by none other than Nolan, the National Champion from Children’s Miracle Network Hospitals. Sip in style and show your support by donating to the in-store fundraising campaign, helping to make miracles happen for kids across the country.

“Slurpee Day is our annual celebration of 7-Eleven's birthday and our iconic frozen drink; it's a day of joy, community, and good old-fashioned summer fun," said Marissa Jarratt, executive vice president and chief marketing and sustainability officer at 7-Eleven. “We are thrilled to share the nostalgia and create new memories with Children's Miracle Network Hospitals and our customers who cherish this tradition so dearly.”

And here’s a cherry on top: 7Rewards and Speedy Rewards members who scan their rewards info on Slurpee Day will snag a coupon for an extra free small Slurpee drink, redeemable before July 31. Double the Slurpees, double the fun!

But the party doesn’t stop there. 7-Eleven has launched a limited-time Birthday Collection capsule via its 7Collection online merchandise shop. From custom merch to party supplies, they’ve got everything to keep the celebration going strong.

So, gather the family and head to your nearest 7-Eleven, Speedway, or Stripes store on July 11. Enjoy the free Slurpees, enter for a chance to win a year’s worth of snacks, and pick up some cool merch. It’s a celebration you won’t want to miss!

Cheers to 97 years of 7-Eleven, and here’s to many more brain-freezing Slurpee-filled moments with the whole family!

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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