Steven Johnson the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, has watched
tailgating evolve from a simple pre-game ritual into a full-fledged culinary
experience. Today’s consumers demand convenience, flavor, and variety, all of
which have led to the rise of handheld food as a go-to option. Whether it's for
a tailgate, watch party, or just casual snacking, handheld food is dominating
the scene—and chicken wings are leading the charge.
Bojangles’ recent
launch of all-new Chicken Wings with House-made Ranch, timed perfectly for
football season, is a prime example of how the combination of handheld food and
wings can become a powerful trend in the tailgating niche. Here’s why this
combo is a game-changer for both consumers and restaurants.
1. Convenience is King
Tailgating is all about simplicity—easy setup, easy
cleanup, and, most importantly, easy eating. Handheld food fits the bill
perfectly. With wings, you’ve got a dish that doesn’t require utensils, is easy
to share, and is incredibly versatile. Bojangles’ new wings, available in packs
of 20, 40, or 60, cater directly to this demand, making it easier than ever for
fans to fuel up before the big game without the hassle.
2. Flavor That Packs a Punch
Bold flavors are a must for any successful tailgate spread,
and Bojangles’ wings don’t disappoint.
Their tender, juicy chicken wings are marinated in a secret blend of spices and
cooked to perfection. With three distinct flavor options—Creamy Buffalo, BBQ,
and Classic—the wings offer something for every palate. Add to that the new
creamy House-made Ranch, and you’ve got a match made in tailgate heaven. This
diversity of flavors ensures that whether you’re feeding a crowd or indulging
solo, everyone gets to savor their favorite taste.
3. The Social Aspect
Tailgating is about more than just food; it’s about
community. Handheld food like wings makes sharing and socializing effortless.
Bojangles, already known as “Tailgate HQ” with a history of supporting college
and professional sports teams, understands this. Their new chicken wings are
designed to bring fans together, whether at the stadium, at home, or on the go.
The packs of 20, 40, or 60 wings encourage group participation, turning any
gathering into a Bo Time celebration.
4. The Limited-Time Appeal
Scarcity drives demand, and limited-time offers (LTOs) are
a proven way to create excitement. Bojangles’ Chicken Wings are available only
for a limited time, which adds an element of urgency for fans. The added bonus
of 20% off a five-piece wings combo when ordering through the app is a smart
move, encouraging digital engagement and app usage. This kind of strategic LTO
not only drives immediate sales but also builds anticipation and loyalty.
5. Brand Loyalty and Cultural
Relevance
Tailgating is steeped in tradition, and brands that align
themselves with these cultural moments gain a significant advantage. Bojangles has a long-standing
relationship with the Carolina Panthers, celebrating 30 years of partnership,
and its reputation as a tailgating staple is well-earned. By introducing these
new wings, Bojangles reinforces its position as the go-to destination for football
fans. It’s not just about selling food; it’s about being part of the experience
that fans look forward to every season.
6. Versatility and Customization
One of the key reasons handheld food and wings are so
powerful is their adaptability. Bojangles’ wings can be enjoyed as part of a
combo meal, an add-on, or a standalone snack. This flexibility allows consumers
to customize their order to fit their needs, whether they’re grabbing a quick
bite or feeding a crowd. With wings being a universally loved food, their
inclusion in tailgate menus ensures that there’s something for everyone.
Final Thoughts
The combination of handheld food and wings as a tailgating
limited-time offer is more than just a trend—it’s a winning strategy that meets
the evolving demands of today’s consumers. Bojangles’ new Chicken Wings with
House-made Ranch are poised to elevate tailgates and watch parties alike,
making it easier than ever for fans to enjoy bold, flavorful food while
cheering on their favorite teams. In a world where convenience, flavor, and
community are paramount, this powerful combo is a touchdown for both the brand
and its customers.
Success does
leave clues. One clue that time and time again continues to resurface is “the
consumer is dynamic not static”. Regular
readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®. Our
Grocerant Guru® can help your
company edify your brand with relevance.
Call 253-759-7869 for more information.
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