Weekend Sport Viewing: The Ultimate Game Day Food Guide

 

As sports seasons overlap—football kicking into high gear, basketball getting underway, and hockey energizing its fans—weekend sports viewing turns into a marathon of excitement. Steven Johnson the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, knows that to make the most of this viewing experience, fans want a range of options that blend favorite flavors and convenience with game-day energy. Here’s a breakdown of the winning foods, snacks, and flavors, plus tips on mix-and-match strategies to score big with fans on game day or for a full sports-viewing weekend.

Winning Game Day Foods and Snacks

1. Sliders: The MVP of Flexibility and Flavor

·         What fans love: Sliders are universally beloved for their customizable nature, portability, and variety. Whether it’s classic beef with cheddar, BBQ pulled pork, or crispy chicken with a kick of spicy mayo, sliders appeal to fans across sports.

·         Marketing insight: Sliders cater to the “mini-meal” trend, giving consumers the ability to try multiple flavors and easily share with friends. Their small size also taps into the “snackification” movement, which has seen a 20% rise in consumer preference for bite-sized indulgences in the last few years.

2. Chicken Wings: A Flavor Playground

·         What fans love: Whether buffalo-style, sweet-and-spicy, or Korean BBQ, wings are a game-day staple that allows fans to mix flavors and adjust heat levels.

·         Marketing insight: The demand for bold flavors is clear, with over 60% of sports fans preferring sauces with a spicy twist. Offering a variety of flavors, from classic buffalo to unique international sauces, keeps fans coming back for more, letting them craft their flavor journey.

3. Nachos: The Layered King of Comfort Foods

·         What fans love: Nachos satisfy cravings for something crunchy, cheesy, and shareable. They’re infinitely adaptable, whether loaded with traditional queso and jalapeños or with toppings like pulled pork and pico de gallo for a twist.

·         Marketing insight: Shareable dishes like nachos tap into the social aspect of sports viewing. Studies show that 72% of fans prefer foods that can be easily shared in a group, making nachos a perfect go-to option.

4. Pizza: The Ultimate Game-Day Essential

·         What fans love: Pizza remains a staple, with flavors that are easy to customize. From classic pepperoni to veggie-loaded or even gourmet toppings, pizza offers something for every taste.

·         Marketing insight: Pizza’s popularity has surged, especially with the rise of premium and artisanal toppings, as fans seek options that feel indulgent yet customizable. Fast-casual and take-and-bake options have both soared, with pizza sales increasing by 15% on major game days over the past few years.

5. Dips and Chips: From Classic to Creative

·         What fans love: Whether it’s guacamole, queso, or a buffalo chicken dip, fans love to dip and munch. Chips and dips are versatile, satisfying the cravings for salty and creamy textures.

·         Marketing insight: Dips allow for cross-promotional marketing, where grocery stores and restaurants can create bundle deals, positioning dips as “add-ons” that encourage incremental sales. The trend toward “snack plates” has driven a 25% increase in dip variety sales.

Crafting the Ultimate Game-Day Spread: Mix-and-Match Strategies

1. Flavor Profiles that Excite and Satisfy

·         Balance Heat with Coolness: Pair spicy items like buffalo wings with cooling sides like ranch or creamy dips. For instance, sliders with spicy toppings work well alongside mild options like guacamole or classic salsa for chips.

·         Add a Sweet Element: Sweet BBQ sliders or teriyaki wings are crowd-pleasers and offer a change of pace from the heavy savory flavors. Throw in a dessert dip—think a caramel or chocolate spread for pretzels—as a surprising finish.

2. Portion Control and Easy Customization

·         Mini-Meals on Repeat: Sliders, wings, and nachos can be served in smaller portions, allowing fans to build a plate based on their flavor cravings without overindulging. This approach encourages a balance of variety, as consumers can try more while managing intake, an increasingly popular choice among younger consumers.

·         Personalized Pizzas: Offering a mix of toppings, fans can create their own pizza lineup or indulge in smaller, individual pizzas. Combine fan-favorite pizza toppings with exclusive “sports-themed” combos that appeal to hardcore fans, like “Buffalo Bills Blue Cheese” or “Blackhawks BBQ.”

3. Drinks that Complement and Elevate

·         Pair for Impact: Fans love pairing wings with beer, but mix in lighter choices like seltzers for variety. Classic beers for the heavier, salty flavors and refreshing cocktails for milder bites create a rounded-out beverage experience.

·         Non-Alcoholic Options: Mocktails and creative non-alcoholic beverages like flavored lemonades or iced teas appeal to a wide audience, tapping into the sober-curious movement. Adding these choices alongside traditional drinks makes for an inclusive setup.

Proven Marketing Strategies for Game Day Foods

1. Bundle Deals and Custom Packages

·         What works: Pre-bundled meal deals including sliders, wings, dips, and drinks simplify the ordering process and boost the check average. For sports fans, time is of the essence, so the “grab-and-go” or “game-day bundle” model has become a winner for grocery stores and restaurants alike.

2. Limited-Time Game Day Flavors

·         What works: Sports-themed flavors, such as “Touchdown Taco” wings or “Hat Trick Habanero” sliders, drive urgency and brand engagement. By positioning these as “limited-time” flavors, restaurants and stores can capitalize on the limited availability factor to drive sales.

3. Pre-Game and Halftime Promotions

·         What works: Many consumers snack more in anticipation of the game or at halftime. Offering a discount on popular items an hour before the game and halftime encourages fans to purchase more at peak times.

In the end, game-day food and snack offerings play a pivotal role in enhancing the sports-watching experience. By aligning popular flavors with mix-and-match options, brands and stores can satisfy fans’ cravings while capitalizing on the social, shared nature of sports viewing. And with smart marketing and bundle deals, they’re set to score big—whether on game day or across a whole sports-packed weekend.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche.

Handheld Food and Wings: A Powerful Combo for Tailgating Success

 

Steven Johnson the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, has watched tailgating evolve from a simple pre-game ritual into a full-fledged culinary experience. Today’s consumers demand convenience, flavor, and variety, all of which have led to the rise of handheld food as a go-to option. Whether it's for a tailgate, watch party, or just casual snacking, handheld food is dominating the scene—and chicken wings are leading the charge.

Bojangles’ recent launch of all-new Chicken Wings with House-made Ranch, timed perfectly for football season, is a prime example of how the combination of handheld food and wings can become a powerful trend in the tailgating niche. Here’s why this combo is a game-changer for both consumers and restaurants.

1. Convenience is King

Tailgating is all about simplicity—easy setup, easy cleanup, and, most importantly, easy eating. Handheld food fits the bill perfectly. With wings, you’ve got a dish that doesn’t require utensils, is easy to share, and is incredibly versatile. Bojangles’ new wings, available in packs of 20, 40, or 60, cater directly to this demand, making it easier than ever for fans to fuel up before the big game without the hassle.

2. Flavor That Packs a Punch

Bold flavors are a must for any successful tailgate spread, and Bojangles’ wings don’t disappoint. Their tender, juicy chicken wings are marinated in a secret blend of spices and cooked to perfection. With three distinct flavor options—Creamy Buffalo, BBQ, and Classic—the wings offer something for every palate. Add to that the new creamy House-made Ranch, and you’ve got a match made in tailgate heaven. This diversity of flavors ensures that whether you’re feeding a crowd or indulging solo, everyone gets to savor their favorite taste.

3. The Social Aspect

Tailgating is about more than just food; it’s about community. Handheld food like wings makes sharing and socializing effortless. Bojangles, already known as “Tailgate HQ” with a history of supporting college and professional sports teams, understands this. Their new chicken wings are designed to bring fans together, whether at the stadium, at home, or on the go. The packs of 20, 40, or 60 wings encourage group participation, turning any gathering into a Bo Time celebration.

4. The Limited-Time Appeal

Scarcity drives demand, and limited-time offers (LTOs) are a proven way to create excitement. Bojangles’ Chicken Wings are available only for a limited time, which adds an element of urgency for fans. The added bonus of 20% off a five-piece wings combo when ordering through the app is a smart move, encouraging digital engagement and app usage. This kind of strategic LTO not only drives immediate sales but also builds anticipation and loyalty.

5. Brand Loyalty and Cultural Relevance

Tailgating is steeped in tradition, and brands that align themselves with these cultural moments gain a significant advantage. Bojangles has a long-standing relationship with the Carolina Panthers, celebrating 30 years of partnership, and its reputation as a tailgating staple is well-earned. By introducing these new wings, Bojangles reinforces its position as the go-to destination for football fans. It’s not just about selling food; it’s about being part of the experience that fans look forward to every season.

6. Versatility and Customization

One of the key reasons handheld food and wings are so powerful is their adaptability. Bojangles’ wings can be enjoyed as part of a combo meal, an add-on, or a standalone snack. This flexibility allows consumers to customize their order to fit their needs, whether they’re grabbing a quick bite or feeding a crowd. With wings being a universally loved food, their inclusion in tailgate menus ensures that there’s something for everyone.

Final Thoughts

The combination of handheld food and wings as a tailgating limited-time offer is more than just a trend—it’s a winning strategy that meets the evolving demands of today’s consumers. Bojangles’ new Chicken Wings with House-made Ranch are poised to elevate tailgates and watch parties alike, making it easier than ever for fans to enjoy bold, flavorful food while cheering on their favorite teams. In a world where convenience, flavor, and community are paramount, this powerful combo is a touchdown for both the brand and its customers.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 

The Importance of Grocerant Meals at Casey’s General Stores

 

Casey’s General Stores has long been a staple in the hearts of communities across its 16-state footprint. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Caseys operates at the intersection of a convenience store retailer and pizza chain.  Casey’s plays a vital role in providing essential goods and services to its customers. However, in recent years, the concept of grocerant meals has gained prominence, and Casey’s has recognized their significance in meeting the evolving needs of its patrons according to Johnson.

What Are Grocerant Meals?

Grocerant meals refer to the fusion of grocery and restaurant offerings within a single establishment. These meals are freshly prepared, convenient, and ready-to-eat options that customers can purchase directly from the store. They bridge the gap between traditional grocery shopping and dining out, providing a convenient solution for busy individuals and families.

Why Are Grocerant Meals Important?

1.       Convenience for Customers:

o    In today’s fast-paced world, convenience is key. Grocerant meals allow customers to grab a satisfying meal without the hassle of cooking or waiting at a restaurant.

o    Casey’s General Stores strategically position themselves as a one-stop-shop, and grocerant meals enhance this convenience factor.

2.       Variety and Freshness:

o    Grocerant meals offer a diverse menu, catering to different tastes and dietary preferences.

o    Casey’s commitment to freshness ensures that these meals are prepared with quality ingredients, appealing to health-conscious consumers.

3.       Community Engagement:

o    Casey’s is deeply ingrained in the communities it serves. By offering grocerant meals, they create a gathering space where neighbors can connect over food.

o    Local favorites and regional specialties become part of the Casey’s experience, fostering a sense of belonging.

4.       Adaptation to Changing Lifestyles:

o    As work schedules shift and families juggle multiple responsibilities, the demand for convenient meal options grows.

o    Grocerant meals align with modern lifestyles, providing an alternative to traditional home-cooked meals.

5.       Revenue Diversification:

o    Grocerant meals contribute to Casey’s revenue diversification strategy.

o    They attract new customers who may not have visited the store solely for fuel or snacks, expanding the customer base.

Casey’s #HereforGood Hunger Campaign

Beyond grocerant meals, Casey’s has demonstrated its commitment to community well-being through initiatives like the #HereforGood Hunger campaign. By partnering with the Feeding America network, Casey’s raised over $1.5 million for local food banks, providing more than 15 million meals to children and families in need¹. This campaign exemplifies Casey’s dedication to making a positive impact beyond its store walls.

There can be no doubt that, grocerant meals play a crucial role in Casey’s General Stores’ mission to serve its communities. So much so that, the convenience store chain announced that Joe Cruz will serve as its first-ever chief pizza & beer officer, beating out more than 500 qualified candidates for the prestigious and mouth-watering role. As they continue to evolve and innovate, Casey’s remains a beacon of convenience, quality, and community support.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

Restaurants Superbowl Takeout Perfect for Family Parties

 

The Super Bowl is one of the most anticipated events of the year, and it’s a great opportunity to get together with friends and family to watch the game. However, hosting a Super Bowl party can be a lot of work, especially if you’re planning to cook all the food yourself. That’s why restaurant takeout food is the perfect solution for a family Super Bowl party.

Let’s ask Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® for some insights, ideations, and suggestions.

Firstly, ordering takeout food from a restaurant is a great way to save time and effort. You won’t have to worry about shopping for ingredients, cooking, or cleaning up afterwards. Instead, you can sit back, relax, and enjoy the game with your family.

Secondly, restaurant takeout food is often more affordable than cooking at home. You can order a variety of dishes to suit everyone’s tastes, and you won’t have to spend a lot of money on ingredients. Plus, many restaurants offer special deals and discounts for Super Bowl parties, so you can save even more money.

Thirdly, ordering takeout food from a restaurant is a great way to support local businesses. Many restaurants have been struggling during the pandemic, and ordering takeout is a great way to help them stay afloat. By ordering takeout food for your Super Bowl party, you can enjoy delicious food while supporting your local community.

Finally, ordering takeout food from a restaurant is a great way to try new dishes and cuisines. You can order food from a variety of restaurants, and you might discover a new favorite dish. Plus, you won’t have to worry about cooking or cleaning up, so you can focus on enjoying the game with your family.

The team at Foodservice Solutions® thinks that restaurant takeout food is the perfect solution for a family Super Bowl party. It’s convenient, affordable, and a great way to support local businesses. So why not order takeout food for your Super Bowl party this year? You won’t regret it! Here are some suggestions:

 

Bar Louie
From Saturday, February 10 through Sunday, February 11, whether you’re getting ready to cheer on your favorite team with your crew at home or out-and-about, Bar Louie has you covered with amazing deals to fuel your big game fandom. Gather the crew and score big flavors and big savings with your choice of three select mouth-watering appetizers for just $35. Those hosting the big game watch party can enjoy FREE delivery on orders including platters from order.BarLouie.com. Offers, dates, time, prices, details and availability are subject to change and may vary by location. Please check your local Bar Louie for details.

The Greene Turtle
The Greene Turtle will be offering a different drink special starting every quarter on Super Bowl Sunday, February 11!

§  First: $1 Bud Light Pints

§  Second: $2 House Margaritas

§  Third: $3 Fireball Shots

§  Fourth: $4 Vegas Bombs

Toppers Pizza
Fans of Toppers Pizza will get a free medium pizza when they make a purchase of $10 or more in the app from Feb. 9 – Feb. 14. The pizza will be made available on their account on Feb. 15.

Newk’s Eatery
From February 9th through February 11th for National Pizza Day and Superbowl Weekend, Newk’s is offering 2 Pizzas + 1 Salad for $20 at participating Newk’s Locations! Pizza offerings: Pepperoni, Sausage & Pepperoni, Margherita, Newk’s “Q” or BBQ Chicken. Salad offerings: Caesar, Greek or Garden.

Happy Joe’s Pizza & Ice Cream
From February 9 – 11, Happy Joe’s will be offering the Joe’s MVP Special that features a large two topping pizza, 8 boneless wings, and a two liter for just $29.99.

Dirty Bones
Dirty Bones will offer their NFL Special for the big game on Sunday, February 11th. The Party Pack is available for $95 and includes 50 boneless wings (with your choice of up to 5 dipping flavors), Chips & Triple Dip, Mini Corn Dogs, and Jalapeno Poppers.

Tocaya Modern Mexican
On February 11, Tocaya is offering FREE chips and dip with every order over $150 on Super Bowl game day!

Super Bowl To-Go Specials

Bad Daddy’s Burger Bar

Serious Pizza
Super Bowl LVIII deserves nothing less than a SERIOUS Pizza. On February 11, Serious Pizza Party Packs will be offered for the big game for dine-in and to-go orders. The Party Pack includes $22 dine-in/to go orders of two (2) 18″ 2-topping pizzas. Third-Party Delivery is also available for the big game, where the Party Packs will go for $25 + tip. 

The Greene Turtle
Prefer to watch the Big Games at home? The Greene Turtle has got you covered with its “Huddle Up” catering packages, which feeds 12-15 people!

§  Wings & Pretzel Sticks: $79.99

§  Wings & Slamburgers: $84.99

§  Wings & Dip: $89.99 (+$15.99 for Maryland Crab Dip)

Pokeworks
From February 5 – 11, get 10 FREE Garlic Spam Musubis on the Olo delivery platform on catering orders of $250 or more with code SUPERBOWL58. Online only.

Bad Daddy’s Burger Bar
Bad Daddy’s will be giving its customers FREE delivery when they order online or on the app for the Big Game! Minimum $10 spend, offer valid only Feb. 11.

Super Bowl Speciality Menu Items

Friendly’s

Friendly’s
Score big this Super Bowl Sunday, February 11, with Friendly’s irresistible new lineup – savor the game-changing flavor of our mouthwatering Chicken Wings, perfectly seasoned and expertly crafted to elevate your game day experience. Pair them with our crispy Mini Mozzarella Sticks for the ultimate touchdown of taste, making every moment a winning play for your Super Bowl party.

You may also want to consider some Super Bowl Watch Parties

Twin Peaks

Vidorra
Super Bowl Sunday is here! Join Vidorra (Dallas and Addison locations) on February 11 for an epic watch party, with alcohol flights, large format margaritas for the table and beer specials all day long. The Grand Prairie location will leverage its top-notch real estate by projecting the game and serving attendees food and drinks, even if they aren’t in-house. Vidorra GP is the perfect location for the family to watch and enjoy the big game while indulging in Vidorra’s delicious food and drink options.

Twin Peaks
There’s no better place to watch the Super Bowl than Twin Peaks! The first 100 guests on February 11 will receive entry onto a squares board with the chase to win a $25 gift card each quarter. ALL Super Bowl attendees will receive bounce back tickets of FREE fried pickles that’s valid to use between Feb 12-18 with a minimum purchase of $20 or more.

STIRR
STIRR is your one-stop shop for Super Bowl LVIII! Join us in-house on February 11 for live DJ entertainment, cocktails, beers, and food specials perfect for any tailgate.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter