Legacy food retailers including
grocery stores, chain restaurants, and convenience stores understand that
brands can lose their luster with consumers.
The also understand that consumers are dynamic not static and
retailer must be as well if they want to maintain customer relevance. What are you doing to drive customer adoption
and new electricity?
One company
that is doing a very good job recently adding value to its brands is Yum!
Brands, Pizza Hut,
KFC, and Taco Bell
according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice
Solutions®. Under the outstanding tutelage of Yum! Brands,
CEO Greg Creed each of brand has formed new partnerships to drive new
electricity according to Johnson.
Taco Bell after
launching their “free taco every week” giveaway with T-Mobile Tuesdays during
this year’s Super Bowl, T-Mobile and Taco Bell are going even bigger, creating
their first co-branded T-MoBell stores to bring the ultimate experience—
smartphones and tacos—to everyone. Coming July 23-25 to New York, Los Angeles
and Chicago, T-MoBell stores will serve awesome—and free—exclusives, including
a limited edition T-MoBell Freeze, free tacos and co-branded merchandise. Plus,
each T-MoBell location will be serving up celeb meet-and-greets to celebrate
the opening.
John Legere,
CEO of T-Mobile stated “When we launched free tacos every week on T-Mobile
Tuesdays, TacoBell.com had its highest online order day ever and T-Mobile
Tuesdays was number one in the App Store. Since then, Un-carrier customers have
snagged more than 14 million free tacos from the app,” 14 Million Free Taco’s
is New Electricity according to Johnson.
Legere continued “People love tacos. And they love their phones.
T-MoBell is the ultimate fusion of those two loves, and we can’t wait to show
everyone what we’ve cooked up.”
The T-MoBell
stores will open at T-Mobile’s local Signature Stores in New York City, Los
Angeles and Chicago, with free tacos, freezes and in-store DJs and giveaways
from 2 p.m.–5 p.m. daily on July 23, 24, and 25, while supplies last. Those
first in line will get first pick at the exclusive merchandise.
According to Johnson, “Brand relevance is
in part driven with innovation in new menu related products in combination with
new avenues of distribution all of which are the platform for the new
electricity.”
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply and includes such things
as fresh foods, plant based
foods, sampling, toy’s, beer,
developing brands, unique urban clothing, grocerant positioning, Fresh
food messaging, autonomous delivery, cashier-less retail, Pop-Up stores,
cash-less payments, digital hand-held marketing.
All food and beverage retailers to
survive the next generation of retail must embrace the artificial intelligence
revolution while simultaneously embracing fresh food and beverages that
are portable, fresh, with differentiation that is familiar not different.
Are
you looking for a new partnership to drive sales? Are you ready for some fresh
ideations? Do your food marketing tactics look more like yesterday that
tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your
continued success.
Battle for Share of Stomach
No comments:
Post a Comment