7-Eleven’s New Grocerant Niche Tailgate Menu

 

Grocerant niche mix and match meal bundling has never been more convenient according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. This year 7-Eleven has rolled out a mix and match array of fresh prepared food and beverages that can be bundled into a customized and personalized perfect tailgate selection.  

Once again 7-Eleven is ready for football season with an array of undefeated deals on gameday snacks and hot foods. Customers can create the ultimate tailgate spread with a new menu available at participating 7-Eleven, Speedway and Stripes convenience stores.

New gameday grub includes:

·         Spicy Meat Pizza: This pie is topped with spicy pepperoni, spicy sausage, beef and bacon, as well as diced jalapeño and red pepper flakes. Members of 7Rewards and Speedy Rewards programs can enjoy a whole pizza for just $6.

·         Cheesy Garlic Bread Sticks: These two-count breadsticks make a perfect cheesy snack on the go for $2.29, according to 7-Eleven.

·         Chicken Bacon Ranch Roller: A spin on 7-Eleven's iconic Buffalo Chicken Roller, this item is made with turkey bacon and packed with comfort food must-haves.

·         Korean BBQ Boneless Wings: The new sweet and savory Korean BBQ boneless wings are coated in a soy, garlic and pepper glaze sauce. 7Rewards and Speedy Rewards members can enjoy eight boneless pieces for just $8.

Customers can also stock up on snacks like 7-Select chips and Big Bite hot dogs that can be delivered directly via the 7NOW Delivery app.

Vareesha Shariff, 7-Eleven's senior director of hot food, stated, "With football season right around the corner — tailgating emerges as a celebration of camaraderie, competition, and of course, irresistible eats," ... "At 7-Eleven, we're not just fueling game day — we're driving the passion that brings fans together. With every bite, we're honored to be part of the tailgating tradition by consistently bringing new products and deals to the table to make every game day an unforgettable victory."

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

At Bojangles Tailgating is a Branded Invitation

 

What could be more relevant, timely, or customer focused in the fall than a branded tailgating opportunity for a fresh fast quality hand held restaurant than tailgating mix and match bundled meal?  Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® thinks that Bojangles revamped Bojangles app are a prefect fit for fall. 

Yes, Bojangles is once again the go-to destination for sports fans and tailgaters this fall. With an all-new app and partnerships featuring the Carolina Panthers and college programs, the official tailgate headquarters is setting the stage for unforgettable gameday experiences. 

Tom Boland, Chief Marketing Officer at Bojangles, stated, "Bojangles is proud to be at the forefront of the ultimate tailgate experience," ... "Our delicious food, convenient new app, and exciting sports partnerships showcase our commitment to making every game day a memorable one. We’re thrilled to declare ‘It’s Bo Time’ and can't wait to celebrate the traditions that unite us."

Gameday Food Made Easy: Ordering Party-Sized Meals in the all-new Bojangles App

So, with the newly revamped Bojangles app, ordering a tailgate-worthy meal for pick up or delivery has never been easier. The all-new app boasts a gallery of delectable food photos, an array of customizable options, and a streamlined interface that reduces clicks and navigation time. Also new this year and available exclusively on the app, Bojangles will offer 25 pieces of its famous Chicken Supremes, two family fixin’s, five biscuits, and five sauces, packaged in a convenient party box to set up at any tailgate. 

Collegiate and NFL Partnerships

Bojangles announced 11 NCAA and NFL-branded Big Bo Boxes, perfect for the ultimate themed tailgate and allowing fans to enjoy 12- or 20-piece meals with their choice of Southern fixin’s, made-from-scratch biscuits and Legendary Iced Tea®. The team-themed Big Bo Boxes will be available at restaurants in each team’s primary market(s) while supplies last. 

·         Clemson University

·         Coastal Carolina University

·         East Carolina University

·         East Tennessee State University

·         James Madison University

·         North Carolina A&T University

·         University of Georgia

·         University of South Carolina

·         Western Carolina University

·         University of Tennessee 

·         Carolina Panthers 

 

In addition to the school-themed Big Bo Boxes, Bojangles will showcase murals resembling the coordinating Big Bo Boxes on restaurants of each of its partner schools, encouraging fans to get in the spirit with the ultimate fan selfie. 

Gameday Thrills: Partnering with the Carolina Panthers and Bryce Young

Bojangles is excited to team up with the Carolina Panthers, bringing fans an array of exclusive offers and rewards. Beginning Sept. 18, fans who download the Bojangles app can unlock a free Cajun Filet Biscuit when certain game incentives are achieved. This collaboration ensures that fans not only enjoy the game, but also savor the mouthwatering goodness of one of Bojangles' signature dishes.

In addition, Bojangles recently announced a multi-year partnership with Carolina Panthers’ rookie quarterback, and Heisman Trophy winner, Bryce Young, bringing together two hometown favorites. Attendees of Panthers’ home games can look forward to an immersive, augmented reality fan experience, which superimposes their photos with Young on the field or in the locker room.

Follow along on Instagram, TikTok and Twitter as Bojangles plans more surprises to help make this football season even more memorable.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

Taco Bell’s Outstanding Integrated Brand Messaging

When a food companies marketing department is doing most everything right today it looks a lot like the marketing department at Taco Bell according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Recently Taco Bell  introduced Party Packs, which are purposely designed in a to-go carton, so guests can seamlessly order for pick-up or have it delivered. Now that is clear brand messaging to drive incremental sales, delivery, fun, and value all in one offering.  This is a food marketing positioning statement with brand relevance that included every department within the company.

As a sales platform Party Packs incorporate all the important relevant touchpoints of the consumers including, price, technology, full flavor, delivery and mix and match meal bundling which is a hallmark of successful grocerant niche programs according to Johnson.

Marisa Thalberg, global chief brand officer at Taco Bell Corp stated “Taco Bell fans have a long history of celebrating both milestones and every day moments with us, from weddings and proms, to dinner with friends or family on a Friday night,”…“In reintroducing the Taco Bell Taco Party Pack, we are eager to get people thinking about a host of new occasions to bring Taco Bell to the table.”

The Taco Bell Party Packs feature three different ways to satisfy everyone’s cravings: Taco Party Pack, featuring a mix of 12 crunchy or soft tacos; Taco Variety Pack, featuring a mix of 6 crunchy or soft tacos and 6 Nacho Cheese Doritos Locos Tacos; and Grande Meals, 10 of your choice of bean burritos, soft tacos and crunchy tacos.

Taco Bell Party Packs are available beginning October 18 in-restaurant and for delivery in thousands of restaurants through GrubHub. Party Packs are also available on ta.co and on the Taco Bell mobile app for 15 percent off till the end of October.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Want Football Food Dickey’s Delivers

It’s that time again when the undercurrents of college football and NFL football bring old friend together and this year Dickey’s Barbecue Pit can deliver a grocerant niche Ready-2-Eat tailgate party pack for $99 that everyone will enjoy according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson.

Dickey’s Barbecue Pit is offering guests a more convenient way to order, deliver, set-up, clean-up and perfect football fan food.  The Tailgate Party Pack can feed up to 12 adults, boasting four pounds of Dickey’s most popular slow-smoked meats and enough classic barbecue sides to satisfy a defensive line. The Tailgate Party Pack includes:

·         2 lbs Brisket

·         2 lbs Pulled Pork

·         64 oz Potato Salad

·         64 oz Coleslaw

·         64 oz Barbecue Beans

·         12 Buttery Rolls

·         Serving utensils & plates

Want more you can also order or add Dickey’s new Rack N’ Roll Platter ($26), which includes a full rack of ribs and six buttery rolls, to satisfy your crew well into overtime.

Laura Rea Dickey CEO of Dickey’s stated “Barbecue and big games are a perfect match. We think folks will find our Tailgate Party Pack is a win for parties and a much higher quality alternative to wings or pizza for a similar price,”… “Plus, the Tailgate Party Pack can be ordered for delivery, so no one misses any football. We’re excited to bring slow-smoked barbecue into the delivery space, giving guests more time to enjoy the season.”

Both the Tailgate Party Pack and the Rack N’ Roll platter, along with Dickey’s full menu, can be ordered at dickeys.com. The majority of Dickey’s Barbecue Pit locations are also launching delivery directly through the restaurant or through a third party delivery partner. Orders may also be placed by calling 866-Barbecue.

Dickey’s Barbecue Pit has partnered with more than 50 delivery services across the United States to ensure guests can enjoy Texas-style barbecue without leaving the comfort of their homes. Most Dickey’s Barbecue Pit franchises have partnered with vendors like GrubHub, DoorDash, UberEats, Postmates and Amazon, amongst many others. Through Dickey’s newly redesigned website, guests have the ability to easily place online orders for what is most convenient to them whether it be delivery through these partners or in-store pickup.

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.