Dickey’s Barbecue Pit Edifies Customization for Takeout Meals

 

Empowering consumers to ‘Build Your Own’ customized meal that is perfect for each family is one of the most interactive participatory food marketing branded messages of 2023 and will garner incremental consumer buy-in during NFL Football Playoffs and the NCAA Basketball tournament soon after that according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  

So, Dickey’s Barbecue Pit has introduced an easy and convenient to-go box that is perfect for any gathering. Visit your local Dickey’s and let our experienced pitmaster help you pick out your fan-favorite BBQ menu items for your Big Yellow Box. You can order online or in the Dickey’s app for curbside pick-up, take-out and delivery.

Ready for this weekend’s games, or available now, the barbecue restaurant is offering its customizable Build Your Own Big Yellow Box. Dickey’s is giving guests the ability to create their own pack from a variety of six hickory wood, pit-smoked meats and your choice of five delicious southern-style sides. Designed to serve up to 12 people, the box provides a convenient, compact and stress-free catering option that even includes the serving materials. The Build Your Own Big Yellow Box includes:

·         A choice of two pit-smoked meats totaling four pounds

·         Three family-sized sides

·         12 slices of buttery Texas Toast

·         24 pickles and 24 onions served as a relish tray

·         Two pints of barbecue sauce

·         Plates, cutlery and serving utensils

 

Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc., stated, “At Dickey’s, we always want to make sure to offer barbecue lovers delicious and convenient options. …Now, with our Build Your Own Big Yellow Box, they can create their own personalized spread of pit-smoked meats and savory sides, all while enjoying the convenience of our award-winning catering options. It's the best of both worlds.”

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

Dickey's Barbecue Pit NCAA Big Dance Party Pack

 

It is that that fun time of the year when office’s, friends, and family gather together to watch the NCAA Tournament College Basketball Tournament.  March Madness as it is known has become a platform for restaurants to leverage the unique skill set to sell fresh full-flavored food for delivery, pickup, and or curbside service.

Restaurants can edify their relationship with customers by offering grocerant niche Ready-2-Eat or Heat-N-Eat fresh prepared food according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® who stated, “having company to over to watch the game is more than enough work, restaurants that offer a special game day package have a valuable service many will seek out.”

There is no doubt, that with 80 years of Texas-style barbecue under its belt, Dickey’s Barbecue Pit is a blue blood when it comes to college hoops watch parties.

So, from the first tipoff to the National Championship Game, the world’s largest barbecue concept is offering game-changing deals for The Big Dance that are conveniently available for same-day delivery, pickup, curbside and to-go. Make sure you’re the MVP of your watch party by bringing your game day menu to the next level. Tournament specials include: 

·         Dickey’s Big Yellow Box Ribs & Wings Party Pack ($115) – A combination of 18 ribs and 24 wings, mac and cheese, coleslaw, rolls, barbecue sauce and ranch dressing. Pricing and participation may vary by location.

·         Pit-Smoked Wings – Available in six, nine, 12, 18 and 24 pieces.

·         Fall-Off-The-Bone Ribs – Available in six, nine, 12, 18 and 24 pieces.

·         $5 Off Any Party Pack – Use code 5off25 (for online and Dickey’s App orders only).

Fans of Dickey’s know that For Fall-Off-the-Bone Ribs and Pit-Smoked Wings, Dickey’s offers endless saucabilities to choose from, including fan favorites like Rib Rub and Classic Barbecue Sauce or bold flavors such as Sweet Barbecue, Carolina Barbecue, Buffalo, Hot Buffalo, Texas Hot and Lemon Pepper – perfect for hosting a small group of people with a variety of flavor preferences. 

Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, stated, “We’re excited for another year of feeding our hungry college basketball fans as they embrace the roller coaster of emotions that happen in March,” . “We have options and flavors for every watch party. From the solo fan on the couch to the standing-room-only living room viewers, Dickey’s has you covered with Legit. Texas. Barbecue!”

It does not get much easier that this as, Dickey’s is offering guests free doorstep delivery! Let Dickey’s deliver fresh pit-smoked barbecue directly to your door. Simply select the “Doorstep Drop Off” option at checkout.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

Dickey's Virtual Franchise Driver

 

Virtual restaurants are garnering attention from everyone including chain restaurants the ilk of Brinker with Just Wings, Lazy Dog with Jolene’s Wings, Bloomin’ Brands with Tender Shack, Nathan’s Famous with Arthur Teacher’s.  

Dickey’s Barbecue Pit is just might be taking over as the next big deal in the virtual concept space with the launch of its newest delivery-only brand and it’s not a wings concept. That’s a good thing according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

In a focused effort to create a new revenue stream for its franchisees, the world’s largest barbecue concept recently added Big Deal Burger to its growing virtual brand portfolio.  Dickies knows that differentiation does not mean different it means familiar but with a twist.  So, the virtual burger and sandwich concept first launched in Dallas and has since expanded to 45 locations across 12 states, including Arizona, California, Colorado, Florida, Louisiana, Michigan, Nevada, New York, North Carolina, Oklahoma, Texas and Wyoming with five more locations opening this month. Since introducing Big Deal Burger, Dickey’s has tripled average weekly volume by store.

Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, stated,  “As the world’s largest barbecue franchise, Dickey’s is actively creating innovative opportunities for our Owner/Operators to yield additional revenue.” …“After seeing success with our first virtual brand, Wing Boss, we started exploring other delivery-only concept ideas. Big Deal Burger makes perfect sense for us. Our franchisees already have the right equipment to execute it, so it’s a convenient way to capitalize on the growing delivery trend. We can’t wait to see how guests respond as we continue to expand this concept across more markets.”

Chain restaurants that franchise need to drive top line sales and bottom-line profits for their franchisees and creating a new avenue of distribution via a virtual brand is a great way to do that according to Johnson.

Consumers can build their own all-star burger or sandwich by choosing a protein – a single or double all-beef patty, Impossible Burger patty, pit-smoked marinated chicken, Polish sausage or spicy cheddar sausage – then adding toppings and a mouthwatering sauce to finish, all served on a buttery, toasted brioche bun.  Once again interactive and participatory customer touchpoints are so very important as regular readers of this blog know.

A key Hallmark of the grocerant niche is mix and match meal component bundling at Big Deal Burger’s you can pair your delicious creation with one of savory sides: seasoned, brisket cheese, Cajun or buffalo ranch fries; coleslaw; or mac and cheese.

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.

In a Battle for Share of Stomach

Are You Winning? 

Dickey’s Grocerant Ready-2-Heat Holiday Feasts for Thanksgiving

 

Are you sure you want to cooking a big holiday meal for the family and then pack up leftovers for everyone to take home? COVID-19 has most of us stuck home this year.  However, cheer-up you can still treat, your kids, grandkids, and family with a holiday meal on you.  It’s simple call Dickey’s Barbecue Pit they everything you need for your family to enjoy a stress-free Thanksgiving with time left over to think about you.

Being socially distanced does not mean you can’t still enjoy the celebration with a meal according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

This year, Dickey’s customers can order individualized holiday box lunches containing slow-smoked carved turkey sandwiches, sides of cornbread dressing, bags of chips and cookies along with a to-go sauce of the guests’ choice. The family-owned restaurant brand is also offering a deluxe version of its new holiday box lunch option that includes an additional fan-favorite holiday side of southern-style green beans.

For mid-size gatherings of eight to 12, Dickey’s is also offering a new ready-to-eat Holiday Big Yellow Box which comes with sliced turkey breast, cornbread dressing, gravy, baked potato casserole, green beans with bacon and a dozen buttery rolls.

Available for pickup and delivery throughout the holiday season from participating Dickey’s locations, guests can enjoy these heat-and-eat options:

The Complete Feast – Choose from smoked turkey, prime rib, Cajun-fried turkey or spiral ham along with cornbread dressing, gravy, baked potato casserole, green beans with bacon and a dozen buttery rolls.

The Dinner Feast – Choose from smoked turkey, prime rib, Cajun-fried turkey or spiral ham along with cornbread dressing, gravy and a dozen buttery rolls.

À La Carte Menu – Order any of Dickey’s slow smoked holiday meats of savory sides individually.

Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants stated, “This year is anything but traditional and we want to do what we can to help make sure that all of our guests enjoy Thanksgiving without the added stress of having to cook,” says “Our holiday feasts have always been a big hit and this year, we’ve debuted the Holiday Big Yellow Box, which is a delicious Ready-2-Eat option. Whether you’re looking for delicious, high-quality sides, slow smoked meats or dessert, Dickey’s is here to help.” You can order and pick up and or have delivery from most locations. Have a Happy Thanksgiving Meal or Give a Thanksgiving Meal.

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.

Fast Food Gift Cards Drive Traffic

Chain restaurants have some good news on ways to drive incremental customer traffic this holiday season according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  In a new report from Paytronix Systems, Inc. leveraging data from over 190 restaurant brands and 550 stored value program figures, the study is one of the first to analyze the trends around restaurant gift card sales, focusing on the impact of various sales channels and consumer redemption rates, particularly during the holiday season.

One of the key findings reveals that third-party channels accounted for over half of all restaurant gift card sales in 2017, for both units sold and total dollars. Third-party channels include discount warehouses like Costco as well as gift cards sold in retail establishments not owned by the restaurant brand, including grocery, convenience or drug store outlets.

Andrew Robbins, President and co-founder of Paytronix stated “Third-party retail sales are a critical component to any gift card program and this report underscores its value for restaurant brands,” says. “Gift sales contribute substantial top-line impact, plus it offers the often overlooked benefit of being one of the most effective customer acquisition programs.”

Grotto Pizza, announced it increased sales by 30 percent thanks to its strategic gift program. Additionally, Zaxby’s, experienced 18 percent increase in gift sales through its partnership with Paytronix. Both case studies are detailed in this report and highlight the broader business value of having a strategic gift program.

Other key findings include:

1.        2017 experienced modest growth from 2016 with a .76% increase in total gift card sales

2.        In-store sales accounted for 42.8% of all gift card sales in 2017, down from the previous year as third-party retailers continue to gain popularity

3.        However, during the holiday season, in-store sales attributed 51.5% of all sales, overtaking popularity of third-party retailers from November 1 through December 24

4.        Around 70% of all gift cards are redeemed within 180 days of purchase, with about 20% still having a balance on the card after a full year

5.        Quick service restaurant gift cards are redeemed more quickly than other categories, with a 75% redemption rate after 180 days compared to 52% for fine dining.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Dickey’s Delivering Thanksgiving Heat-N-Eat Dinner

Grocerant niche Holliday Meals from restaurants are grocery store nightmares/pantry busters according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson.  Dickey’s Barbecue Pit wants consumers to have a stress-free Thanksgiving with delicious Holiday Meal options.

This year for the first time, participating Dickey’s Barbecue Pit locations will offer delivery directly from the store or through delivery partners such as Grub Hub or Door Dash. Adding delivery is adding incremental value to the consumer according to Johnson.

Empowering choice consumers have several options to choose from including combination of Dickey’s holiday meats and sides to create their desired meal. The options include Smoked Turkey, Cajun Fried Turkey, Spiral Cut Ham, Prime Rib and delicious sides such as baked potato casserole, green beans, cornbread dressing and buttery rolls.

Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants stated “As a family owned business, the holidays are a precious time for us. We are not only offering guests Holiday Meals, we are becoming a part of their family and their traditions,” ... “The best part of the holidays this year is that for the first time, Dickey’s will offer delivery options, so our guests can do what is most important, spend time with their friends and family.” Our success clue of the day is adding delivery adds incremental value.

Success does leave clues www.FoodserviceSolutions.us  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email: Steve@FoodserviceSolutions.us

Want Football Food Dickey’s Delivers

It’s that time again when the undercurrents of college football and NFL football bring old friend together and this year Dickey’s Barbecue Pit can deliver a grocerant niche Ready-2-Eat tailgate party pack for $99 that everyone will enjoy according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson.

Dickey’s Barbecue Pit is offering guests a more convenient way to order, deliver, set-up, clean-up and perfect football fan food.  The Tailgate Party Pack can feed up to 12 adults, boasting four pounds of Dickey’s most popular slow-smoked meats and enough classic barbecue sides to satisfy a defensive line. The Tailgate Party Pack includes:

·         2 lbs Brisket

·         2 lbs Pulled Pork

·         64 oz Potato Salad

·         64 oz Coleslaw

·         64 oz Barbecue Beans

·         12 Buttery Rolls

·         Serving utensils & plates

Want more you can also order or add Dickey’s new Rack N’ Roll Platter ($26), which includes a full rack of ribs and six buttery rolls, to satisfy your crew well into overtime.

Laura Rea Dickey CEO of Dickey’s stated “Barbecue and big games are a perfect match. We think folks will find our Tailgate Party Pack is a win for parties and a much higher quality alternative to wings or pizza for a similar price,”… “Plus, the Tailgate Party Pack can be ordered for delivery, so no one misses any football. We’re excited to bring slow-smoked barbecue into the delivery space, giving guests more time to enjoy the season.”

Both the Tailgate Party Pack and the Rack N’ Roll platter, along with Dickey’s full menu, can be ordered at dickeys.com. The majority of Dickey’s Barbecue Pit locations are also launching delivery directly through the restaurant or through a third party delivery partner. Orders may also be placed by calling 866-Barbecue.

Dickey’s Barbecue Pit has partnered with more than 50 delivery services across the United States to ensure guests can enjoy Texas-style barbecue without leaving the comfort of their homes. Most Dickey’s Barbecue Pit franchises have partnered with vendors like GrubHub, DoorDash, UberEats, Postmates and Amazon, amongst many others. Through Dickey’s newly redesigned website, guests have the ability to easily place online orders for what is most convenient to them whether it be delivery through these partners or in-store pickup.

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.