Saturday, May 12, 2018

At 7-Eleven Innovation Drives Trial & Sales

7-Eleven understands that the new electricity driving retail foodservice sales success is partnerships specifically partnerships with food and beverage manufactures with innovative new consumer focused products as regular readers of this blog know.    Combine innovation in new products or packaging consumer interest peaks driving trial and adoption according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Partnering with The Joseph Co. International Inc. 7-Eleven debuted the first self-chilling can to shelves in the U.S. with its proprietary Fizzics Sparkling Cold Brew Coffee creating interest, trial, and buzz all of which combined for propel new electricity driving branded food sales. We must note; the innovative Chill-Can technology filled with the Fizzics coffee is being tested exclusively at 15 participating 7-Eleven locations across Los Angeles.
The Chill-Can containers are purchased at ambient temperature and chilled when ready to consume. When activated, the patented technology utilizes reclaimed CO2  to automatically chill the can and the sparkling coffee beverage inside. 
To consume Fizzics Sparkling Cold Brew Coffee by its intended purpose, the Chill-Can needs to be placed upside down on a flat surface and its base twisted to activate a constant hissing noise. Once the hissing stops after about 75 to 90 seconds, the can can be turned right-side up, opened and enjoyed. Consumers are instructed to not handle or touch the can until the hissing stops because the warmth of being handheld can inhibit the cooling process.
Tim Cogil 7-Eleven director of private brands stated "Because the self-chilling can technology is so groundbreaking, we wanted to introduce it with a super innovative beverage. Sparkling coffee sodas met all the criteria,” "Previously available in some coffee shops, a handful of exclusive canned carbonated brews began showing up last summer."
"Fizzics will be the first that can be chilled on demand, bringing a new level of convenience to customers who want to enjoy a chilled drink whenever and wherever they are," Cogil added.
Fizzics Sparkling Cold Brew Coffee drinks are available in three on-trend flavors, including regular, French vanilla and caramel. Made with 100 percent Arabica beans and all natural flavors, each 8.4-ounce can of the brew contains 50 calories, 10 grams of sugar and less than 80 milligrams of caffeine.
The patented Chill-Can and the MicroCool technology created by The JosephCo. International utilizes a built-in heat exchange unit in concert with reclaimed CO2 to create its chilling technology. The Environmental Protection Agency-award winning process uses CO2 that is recaptured from the atmosphere and is reused. The Chill-Can is 100 percent recyclable and does not introduce any new CO2 to the atmosphere, according to the company, who took 25 years to develop the technology behind the can.
What is your new electricity? Johnson sated “Branded food & beverage innovation is the platform for the new electricity.  Partnerships specifically strategic partnerships are driving retail success today.  Johnson stated that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, grocerant consultants, urban farming (produce, seafood, etc.), family meals, meal components, meal kits, autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing for food and beverages.
So just what is your New Electricity? Success does leave clues  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email:

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