Lobster bisque, Grilled Chick Breast with Tortellini and California
Rolls a new Florida restaurant no it’s Walgreens. Look out Publix, , Winn Dixie, Wawa and Whole Foods here come’s Walgreens. 50% of Americans over the age of 18 are
single; restaurants have capitalized on that information for years, just look
at the growth of QSR sector. That same fact 50% of Americans over the age of 18
is single has been the Achilles ‘heel of the grocery store sector.
Walgreens the 68 Billion Dollar retail giant plans to exploit its
trusted and valued customer relationships as it re-enters the fresh prepared
food space once again. Walgreens with a
rich legacy of selling fresh prepared ready-2-eat food in store this time is
targeting the Florida market with up to 50 additional fresh food stores adding
to its base of 14 which obviously have proven quite successful.
Jim Jensen,
merchandise manager for perishable beverages and snacks at Walgreens says “"You
can go and get a prescription, but then not come back for 90 days,"…Food
you eat every day. The idea is about frequency."
The fresh food
items are delivered six days a week and most have a “halo” of fresh and better
for you around them. Some of the
best-selling items are fresh cut fruit and vegetables cups, wraps, salads and
sushi.
In retail
foodservice focusing on the customer is always the right recipe for success.
More than a test market for Walgreens Florida represents the suburbanization of
its fresh food program. Targeting
frequency Walgreens will garner market share from many. Are you ready to defend you position within
the ready-2-eat and heat-N-eat fresh food grocerant niche?
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact us via Email us at: grocerant@q.com or visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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