Restaurants, Grocery Stores, C-stores and Drug Stores are all focused on selling ready-2-eat and heat-N-eat “better for you” food for take-out or delivery that is fresh prepared or for dine in. Foodservice Solutions® Grocerant Guru Steven Johnson has some clues for garnering market share within the grocerant niche with menu items in the three top take-out categories that are currently focusing on focused “better for you” attributes that are important to consumers.
Rather than offer Fried Rice, Fried Vegetables, Fried Dumplings or Lo Mein on the top of the menu. Consider steamed dumplings, brown rice (a high-fiber whole grain) rather than noodles (made from refined white flour) or simply steamed rice. Focus on entrée’s with steamed meats and vegetables and fiber-rich bok choy and broccoli; even baby corn and water chestnuts. When it comes to sauces today the options for both low-sodium soy other topping are plentiful.
Drop the Deep-dish to the bottom of the menu and focus on a thin crust, pizza and offer soups like minestrone and salad up-front. On the thin crust, list light on the cheese, try grilled chicken and pile on the fresh vegetables. I’m not saying that these will be the top sellers by any means. However offering them up front will create a halo of “better for you” for your menu.
Place some of the favorites like Tacos, refried beans and rice down on the lower section of the menu. Then on the top place vegetarian refried beans, guacamole all wrapped in a soft not fried taco shell. Again in 2013 menus will be filled with fresh vegetables, and don’t for the antioxidant benefits of the salsa. Remind your customers of the “better for you” attributes of your menu.
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant