There is no better complement
paid than when others industry professionals imitate, copy or replicate your
work. This January during FMI’s Midwinter
Executive Conference when Daymon Worldwide and the Hartman Group made a joint
presentation my phone started ringing and it has not stopped. The grocerant niche is booming and America
continues to be a melting pot of multi-ethnic menu’s meal options for families
Since 1991 Foodservice Solutions® grocerant guru Steven
Johnson has extoled the importance of the confluence of retail food industry
attributes converging creating opportunity for new fresh food points of
distribution and consumer’s willingness to utilize them. Regular readers of this blog are familiar
with the themes, vernacular industry undercurrents of change that the grocerant
niche is noted for.
Now that Michael Fordney published his article yesterday
my in-box once again is flooded with comments from clients and long time
industry followers. I thank you all and now let’s share:
At FMI’s meeting in a “joint presentation with the
private-label giant Daymon Worldwide and the Hartman Group. They noted that the
conversation was no longer about “cooking” but “how we eat.” A Hartman Group
executive — clearly a “50-something” — did a brilliant job of explaining how
most meals are decided within two hours of taking place. The weekly pantry shop
by moms in the prior generation has been replaced by families that rarely eat
together, don't care about brands, and primarily want variety in their daily
eating lives. They stop at a store — maybe a grocery store, maybe a convenience
store, even a drugstore — on the way home from work. People assemble food, they
don’t cook it.”
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a brand leveraging integration
strategy. Foodservice Solutions of Tacoma WA is the global
leader in the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
No comments:
Post a Comment