Pizza consumption remains at 9 % of all meals consumed in the U.S.

In search of what drives frequency within the Pizza Sector Consumer Edge Insight conducted a study to identify the most commonly-cited factors in determining which pizza take out consumer like best and why.

Here are the finding as reported by David Decker President of Consumer Edge Insights:

1. The restaurant patronized most often are good value (53%),
2.  Convenient locations (44%),
3.  Low prices (44%),
4. Good discounts / Promotions
5. Fast Service

 Decker found within that the survey included five of the largest pizza-takeout restaurant brands in the US: Cici’s Pizza, Domino’s Pizza, Little Caesar’s Pizza, Papa John’s Pizza, and Pizza Hut. Here is a list of who won the different attributes consumers value:

1. The strongest perceptions for providing “good value” among past visitors were Little Caesar’s (45%) and Cici’s (43%).
2. The top-scoring pizza-takeout brands for “convenient locations” were Pizza Hut (40%), and Domino’s and Little Caesar’s with 34% each.
3. The top-scoring brands for “low prices” were Little Caesar’s (50%) and Cici’s (47%),
4. The top-scoring brands for “good discounts/promotions” were Domino’s (39%) and Little Caesar’s (38%).
5. Brands most likely to be perceived to offer “fast service” were Little Caesar’s (43%) and Cici’s (38%).
6. When it comes to taste, Papa John’s was top-rated for having great-tasking” food by 44%

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