Hot Dog Carts once a novelty, quickly became an acceptable option for a hot meal, snack or on the go ready-2-eat fresh lunch option in urban centers. Today hot dog carts are alive and well, but crowed out is some cities by taco carts, carts offering wraps and some focused on salads alone.
The grab-N-go fresh prepared ready-2-eat and heat-N-eat food aka the grocerant niche is expanding beyond carts to food trucks, C-stores, Grocery stores and retail drug stores all adding made to order foods.
Walgreens is offering fresh prepared products from sushi, salads, wraps and sandwiches all made fresh in the stores is select urban markets while offering fresh prepared packaged options in many suburban locations. Gone are the days of roller grill hot food masked as fresh and better for you.
Consumers increasing are leveraging many platforms including restaurants, grocery stores, C-stores, food trucks, carts and C-stores for purchasing meal components that can be bundled into a family meal. Fresh prepared ready-2-eat and heat-N-eat food that is “better for you” will continue to drive retail sales as long as it continues to get closer and closer to the consumer. What new avenues of distribution is your food in?
Interested in learning how Foodservice Solutions® 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact us via Email us at: firstname.lastname@example.org or visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant