Saturday, February 23, 2013

Take-Away, Take-Out and Ready-2-Eat Fresh Food Sells

The Grocerant niche filled with “better for you” Heat-N-Eat and Ready-2-Eat fresh prepared food can drive customer counts and frequency when consumers believe the food is “local”.

In a new study by A. T. Kearney found that Seventy percent of Americans would pay more for locally grown foods, survey says: 66% buy local because they believe it helps local economy, 60% because they think it offers better assortment of products, 45% because they believe it's more healthful.

The food business is just that simple. All marketing is local. Consumers want to buy, eat and share fresh food.  Leverage restaurant and food marketing segmentation techniques, the ilk of Threep to aggregate messaging via groups by day-part, age, gender, and other demographics, reaching sports teams (little league to senior bowling), company office workers, church groups, bridge clubs, birthday groups, and many more.
Interested in learning how Foodservice Solutions® 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at: or visit Johnson, or

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