Fred DeLuca’s long battel with
Leukemia has come to an end .I thank Fred for helping everyone become aware of ‘Better
for You” fresh prepared Ready-2-Eat food.
Subway simply continues getting “better for
you” the consumer thanks to Fred’s steadfast focus on better food for all. Founded in 1965 by Fred DeLuca and Dr. Peter Buck the goal was to build a brand of “better for
you” great tasting fast food outlets.
Consumer have never slowed in showing appreciation, today Subway is the
world’s largest restaurant chain.
Ready-2-eat “better for you” food works worldwide and Subway proved it.
From the beginning Subway focused on “better for you”
food as a brand strategy. It worked then
and it works today. Subway successfully
integrated tactic after tactic to edify the “better for you” strategy.
Success does leave clues and Subway is an outstanding
example brand messaging success and how to integrate consumer focus tactics
extending the halo of the brand with continued consumer relevance. The industry will miss him, I will miss
him. God’s Speed Fred.
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