Do you remember when Wal-Mart began installing end-caps with video food product highlights over four years ago now drawing attention to what is down the isle and promoting select branded products? Today most Wal-Mart superstores have now installed digital food advertising that is without doubt consumer focused and positively received. So, Foodservice Solutions® Grocerant Guru™ asks why have you not added digital menu boards to the deli?
Let’s get to some facts from a new report from Datassential:
- 88% of customers look at the deli menu board at least some of the time while 82% do so in the bakery.
- 96% of customers at fast casual/upscale fast food restaurants and 94% at traditional fast food chains look at menu boards.
- 93% of respondents said photos on menu boards are at least somewhat important, but 56% of operators have no photos at all.
Remodeling stores is an expensive task, updating a digital visceral platform is as simple as a flip of the switch. Walk into any food court and you will find several menu boards that are digital with graphics and menu displays that rival anything you see on a HDTV. Panda Express is one company that excels in this area, telling a story, painting a picture of authenticity that is unmistakable.
With multiple new food products, formats and menu’s under test around the world it is time for legacy grocery stores to add digital menu board to both the deli and bakery sections of the store. Consumers are demanding Ready-2-Eat and Heat-N-Eat fresh prepared food at ever increasing rates and digital menu boards help sell. Foodservice visceral attractiveness equals contemporary consumer relevance in all retail channels.
Are you trapped doing what you have always done and doing it the same way? Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information