In the world of ‘Search’ Amazon.com has become a ‘silent search machine’. Google to edify it position has decided to reenter the food delivery business. As regular readers of this blog know we have documented Google’s actions with fresh food deliver many times.
This new testing of Google’s service for fresh food and groceries is slated for two US cities later this year. The testing will start in “San Francisco and another city, said Brian Elliott, general manager of Google Express, which already delivers merchandise, including dry foods, to customers. Whole Foods Market and Costco Wholesale Corporation will be among Google’s partners for the new service.”.
The fact is Google is investing in delivery services for homes and businesses as it seeks to lure more traffic to its websites. The move puts the company in more direct competition with Amazon, which has rolled out its Fresh Direct service in several US cities.
This spring, a report showed that Amazon the e-commerce giant was the lowest-cost among rivals in New York. Online groceries are a $10.9 billion industry in the US, and the market is expected to grow 9.6 percent annually through 2019, according to a December report by IbisWorld.
Google’s fresh-food trial, which includes fruits and vegetables, is part of a move away from making deliveries from warehouses, which can add complexity and requires refrigeration, Elliott said. Giving customers more options should help to boost profit and sales”.
Google’s model is different it just might be that a Gaggle of Goodies from Google Groceries will make everyone happy.
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