When 7-Eleven announced its partnership with DoorDash for delivery in five new U.S. markets Foodservice Solutions® Grocerant Guru™ asked “Will 7-Eleven begin a regional office catering programs to drive incremental sales in these five new markets?”
With the 7-Eleven and DoorDash partnership solidified providing on-demand delivery from participating franchise 7-Eleven stores in five major metropolitan markets across the United States. Beginning this week, 7-Eleven customers in New York, Los Angeles and Chicago will be able to order products from their local 7-Eleven stores, with the service rolling out to Washington, D.C., and Boston in the coming months.
Can this strategic relationship become the foundation to drive 7-Elevens new focus on fresh prepared Ready-2-Eat and Heat-N-Eat food to new heights? Our team at Foodservice Solutions® thinks so. This is DoorDash’s first partnership outside of the restaurant industry. It is widely reported that the new partnership will include in-store marketing, local promotions and the availability of “Convenience Packs”, well that sounds like office catering to us.
There can be now doubt that 7-Eleven’s expanded product assortment of grocerant niche Ready-2-Eat and Heat-N-Eat fresh foods and beverages to both office setting and household goods offer customers a one-stop shopping experience, which is a compelling value proposition to busy, on-the-go consumers.
Raja Doddala, 7-Eleven’s vice president of innovation and omnichannel strategy stated; “This partnership between the world’s largest convenience store chain and a leading on-demand delivery start-up can redefine convenience. DoorDash’s technology, data analytics and commitment to the customer experience impresses us and makes them a great match for 7-Eleven’s omnichannel initiatives.”
Driving top line sales and bottom line profits today is more about inclusion than anything else. By adding delivery 7-Eleven is expanding its reach, inviting new customers, while elevating its brand.
Invite Foodservice Solutions® to complete a Grocerant Scorecard or a Grocerant Program Assessment. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant Contact: Steve@FoodserviceSolutions.us