When 7-Eleven
announced its partnership with DoorDash for delivery in five new U.S. markets
Foodservice Solutions® Grocerant Guru™ asked “Will 7-Eleven begin a regional
office catering programs to drive incremental sales in these five new markets?”
With the 7-Eleven and DoorDash partnership
solidified providing on-demand delivery from participating franchise 7-Eleven
stores in five major metropolitan markets across the United States. Beginning
this week, 7-Eleven customers in New York, Los Angeles and Chicago will be able
to order products from their local 7-Eleven stores, with the service rolling
out to Washington, D.C., and Boston in the coming months.
Can this strategic relationship become
the foundation to drive 7-Elevens new focus on fresh prepared Ready-2-Eat and
Heat-N-Eat food to new heights? Our team at Foodservice Solutions® thinks
so. This is DoorDash’s first partnership
outside of the restaurant industry. It
is widely reported that the new partnership will include in-store marketing,
local promotions and the availability of “Convenience Packs”, well that sounds
like office catering to us.
There can be now doubt that 7-Eleven’s
expanded product assortment of grocerant niche Ready-2-Eat and Heat-N-Eat fresh
foods and beverages to both office setting and household goods offer customers
a one-stop shopping experience, which is a compelling value proposition to
busy, on-the-go consumers.
Raja Doddala, 7-Eleven’s vice president
of innovation and omnichannel strategy stated; “This partnership between the
world’s largest convenience store chain and a leading on-demand delivery
start-up can redefine convenience. DoorDash’s technology, data analytics and
commitment to the customer experience impresses us and makes them a great match
for 7-Eleven’s omnichannel initiatives.”
Driving top line sales and bottom line profits today is more about
inclusion than anything else. By adding
delivery 7-Eleven is expanding its reach, inviting new customers, while
elevating its brand.
Invite Foodservice Solutions® to complete a Grocerant Scorecard or a Grocerant Program
Assessment. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in
the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant
or
twitter.com/grocerant Contact: Steve@FoodserviceSolutions.us
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