When Wawa President and CEO Chris
Gheysens cut the ribbon on its new flagship store in Center City, Philadelphia welcoming
customers two months ahead of schedule you knew it was a special event.
The new Wawa is located at the corner
of Broad and Walnut streets, and was originally slated to open in late
November. However, the construction schedule was accelerated to accommodate
customers and visitors to Philadelphia for the World Meeting of Families (WMOF)
and the historic visit of Pope Francis next week.
All that said what is of particular
interest to regular readers of this blog is what success clues from its Florida
expansion that Wawa brought back and incorporated into this new flagship
store. That success clue is
seating. While seating is all outside at
Wawa’s Florida locations just try to get a seat during peak breakfast, lunch or
late afternoon at one of the tables. The
customer have flocked to them.
This new Wawa will be the first store featuring interior bar
stools and a counter for dining. Yes,
inside seating. The new store has 10
stools and a counter along the perimeter windows. This will be a test for Wawa
but one we think will prove positive.
Consumers are dynamic not static and
Wawa is proving that it understands that there are some universal commonalities
that will help drive continued success.
Are you trapped doing what you
have always done and doing it the same way?
Interested in
learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail
food brand while creating a platform for consumer convenient meal
participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us
or visit: www.FoodserviceSolutions.us
for more information.
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