Signing up new franchise partners
expanding its brands reach is something that Dickey’s has done very well. From San Diego
to Miami, FL and everywhere in between you can now find a
Dickey’s Barbecue Pit or so it seems.
Dickey’s barbecue chain has focused
on key customer touchpoints including Grocerant niche Ready-2-Eat and
Heat-N-Eat fresh prepared food.
Currently they are marketing a platform of meals and meal components
targeting “middle-ground options falling between garden-variety takeout and
catering orders.”
This new platform expand Dickey’s
brand value as the packaged meals are aimed at customers who want more than a
regular carryout meal, but not enough to justify a full-fledged party-sized
platter or bulk order.
Reducing the paradox of choice overload Dickey’s
is offering three sizes. “The Picnic Pack is intended to feed two to four
people, with a pound of meat, two sides and four rolls. The Family Pack
promises to feed four to six people, who can pick two one-pound servings of
meat, three sides and six rolls. The largest option is the XL Family Pack, with
three one-pound servings of meat, four sides and eight rolls, or what Dickey’s
says is enough food for six to eight people.”
Dickey’s understands that consumers
continue to be time starved and don’t want to cook form scratch or don’t know
how to cook from scratch. Dickey’s
marketing messaging points out that the bundled orders are an easy way to eat
at home without having to fire up the oven and you can place the order online
or in the store.
Invite
Foodservice Solutions® to complete a grocerant program assessment, grocerant
ScoreCard. For brand, or product
placement assistance our Grocerant Guru® has the skill-set you are looking for. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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