Once
again Papa Murphy’s out polled all the other pizza companies to in the just
completed large-scale consumer study conducted by Market Force Information which
revealed s America’s favorite quick-service restaurants chains in four popular
food categories: pizza, Mexican, chicken, and sandwiches.
Papa
Murphy’s topped the pizza category for the third straight year, while Taco
Bueno ranked first for Mexican, Chick-fil-A for chicken, and McAlister’s for
sandwiches. Take-N-Bake pizza is one of the main stays of grocerant niche
Ready-2-Eat and Heat-N-Eat fresh prepared food according to Foodservice Solutions®, Grocerant Guru®.
The
Market Force study polled more than 10,000 consumers for the study, which
revealed consumers’ quick-service dining habits, brand preferences and use of
technology to order and pay. In the immensely competitive $40 billion pizza
industry, Papa Murphy’s reigns as consumers’ favorite chain for the third
consecutive year. Pizza Ranch again took the No. 2 spot.
Papa
Murphy’s ranked first for food quality and led by a large margin in the healthy
options category, one of the only areas where the brands weren’t tightly
clustered. Success does leave clues and food quality never takes a sept
backward in the minds-eye of the consumer according to our Grocerant Guru®.
Other Pizza Category
Highlights:
- 28 percent visited a pizza chain at least five times in the previous 90 days.
- Marco’s Pizza had the most new trials with 17 percent bringing children on their visit.
- Pizza Ranch led in loyalty card awareness: 89 percent know they offer one.
- 53 percent have downloaded a pizza chain’s app.
- Domino’s has the greatest awareness for its mobile app: 60 percent know of it.
Five Fact’s You Need
to Know
1. Significantly more
diners are picking up tablets to place their orders at quick serves.
2. Twenty-two percent
said they have ordered using a tablet in the previous 90 days, up 340 percent
from 2015.
3. Twenty-three percent
used a mobile app and 16 percent used a kiosk. Still, most favor placing their
orders in person—30 percent said they prefer ordering via tech and 70 percent
said they prefer ordering at the counter.
4. Nearly one-quarter
used technology to pay for their meals, either using a mobile app or digital
wallet.
5. Younger generations
were nearly twice as likely to pay, using an app than their older counterparts.
Regular readers of this blog have known
how consumers have been able to customize each order at Papa Murphy’s. That customization is not just with the
ordering of the toppings. It includes
mix and match meal components, and personalized cooking (cook it when you are
ready to eat). Remember Hot food Hot
that still works. Looking for more
success clues? We can help you drive
both sales and profits within the grocerant niche.
Since
1991 www.FoodserviceSolutions.us of Tacoma WA is the global leader in the Grocerant niche visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant or Contact our Grocerant Guru® at: Steve@FoodserviceSolutions.us
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