The grocerant niche is filled with retailers that sell Ready-2-Eat and Heat-N-Eat fresh prepared food. One company that excels is Rutter’s Farm Stores pairing consumer’s last minute mix and match items with Ready-2-Eat and Heat-N-Fresh food. Rutter’s offerings look like restaurant options to consumers and exceed consumers expectations with grocerant niche bundling.
One way that Rutter’s does it is utilizing a loyalty program similar to one a chain restaurant might have and leveraging Limited Time Offers (LTO’s). This summer Rutter’s is bringing back its #SummerofFreedom Sweepstakes LTO. The program platform provides its registered Rutter’s Rewards customers the opportunity to win a 2016 Jeep Wrangler, free gas for a year and thousands of other prizes.
The Summer of Freedom LTO will run from May 2 through Aug. 28. Rutter’s “customers can enter by purchasing products with a star on them and scanning their Rutter’s Rewards Card at checkout, entering on Rutter’s Facebook page, test driving or getting an oil change at an Apple Dealership, or by mailing a 3-inch by 5-inch card to Rutter’s corporate office.” That’s interactive and participatory and exactly what our Grocerant Guru® likes to see when companies utilize the FIVE P’s of food marketing.
The grand-prize winner will receive a 2016 Jeep Wrangler Unlimited Sport 4x4 at the end of the sweepstakes from Apple Automotive. Four more grand-prize winners will receive free Rutter’s gas for a year. Additional prizes include free mug refills, free coffee, concert tickets and more.