McDonalds Testing Self-Service Coffee to Speed Service

They call it fast food for good reason it’s fast.  Foodservice Solutions® while speaking at the Fresh Food Summit pointed out that foodservice is evolving and what was fast yesterday is not so fast today.  Let’s look at five of the foodservice fast facts:

1. In 1940 a home cooked meal took on average 150 minutes to prepare
2. In the year 2000 the average time spent inside McDonalds was 11 minutes
3. In 2015 we spent 30 minutes preparing a home cooked meal
4. Today 74% of all fast food meals are Drive-Thru or for Take-Out
5. Today 1 in 3 men spend 15 minutes or less on food preparation

McDonald’s is the global leader in fast fresh food but understands that the consumer continues to be time starved.  Constantly searching for ways to reduce the time it takes a customer to get served McDonald’s is testing several new ways to boost coffee sales, including a self-service option for customers on the run.

Breakfast, Lunch, Dinner at McDonald’s you can now order breakfast with that option is an increase in coffee demand.  The self-serve coffee machine pictured was inside a Chicago unit by BrandEating.com and credit them for the picture. 

In the picture you can see the vertical dispenser located away from the regular service counter.  The touchscreen enables patrons to make a customizable latte, mocha or cappuccino for $2.99 and pay for it via credit card clearly saving time for the consumer and labor for the operator.

The Ready-2-Eat and Heat-N-Eat fresh food battle for share of stomach continues to heat up as McDonald’s is also testing add-on flavor shots similar to the ones Dunkin’ offers.  Customers can “supercharge their java with any of nine un-sugared flavorings, from coconut to Irish cream, or three sweetened additives, including hazelnut and caramel flavorings”.  Customization, personalization, and technology infuse relevance will help drive continued success at McDoandl’s

The Grocerant niche is about convenient meal participation, differentiation and individualization. Invite Foodservice Solutions® to complete a grocerant program assessment, grocerant scorecard, brand, or product placement assistance.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869