While
most retailers are rushing to close stores and sell products online to generate
top line sales and bottom line profits.
IKEA is driving overall customer counts by expanding and evolving its
grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food according to Foodservice Solutions® Grocerant Guru®.
Remember IKEA hit $ 2 Billion
in grocerant niche food sales back in 2013, which is not bad for a
furniture store.
Success
at IKEA has come by increasing brick and mortar sales where profit margins are
highest within its retail foodservice. By improving the company’s foodservice
offerings represents a fundamental shift in approach and a sure sign of
commitment to brick and mortar in the face of increased competition for
furniture online.
IKEA
reported that a new trend has emerged in which foodservice sales at IKEAs across the US
have outpaced retail sales overall, meaning American consumers are
increasingly coming solely for the food. Yes, IKEA is destination dinning.
Non-traditional
fresh food points of distribution are not just a U.S. trend it is global. The
IKEA report went on to say in China, a market in which IKEA’s foodservice sales
have experienced rapid growth. “Chinese consumers can enjoy both Swedish
classics as well as a fresh take on local dishes, such as roasted pork neck in
mango sauce and shrimp cakes. Total foodservice value sales in China grew by
23% in 2014, compared to 18% growth in overall retail.”
IKEA’s
CEO outlined plans to expand, evolve and capture the growing demand in
foodservice in the US, the plans call for remodeling “its US-based cafeterias
in 2016 to create three distinct spaces that reflect the diverse needs of its
customers, including a family-friendly dining zone with play areas for children
and a specific zone for on-the-go customers looking for a quick recharge. IKEAs
in the US, however, will soon offer an additional, more relaxed dining space
IKEA calls “Fika”, a traditional Swedish concept that simply means “coffee
break”, which will serve as an outlet for customers that may indeed come solely
for the food.”
Simply
put grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food drives
sales. Is your retail outlet focusing in
on the opportunity for customers in search of new approach to eating out? Are
you looking a customer
ahead?
Looking for a new approach to buying Ready-2-Eat of Heat-N-Eat fresh prepared
food?
Invite Foodservice Solutions® to complete a
grocerant program assessment, grocerant ScoreCard. For brand, or product placement assistance
our Grocerant Guru® has the skill-set you are looking for. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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