Fazoli's Non-Traditional Locations Help Outpace Industry in Same-Store Sales

Foodservice Solutions® Grocerant Guru® often says that success does leave clues and at Fazoli’s one of those clues comes from its franchised stores, specifically those located at non-traditional locations.  Fazoli's franchised unit sales outpaced the overall restaurant industry as Fazoli’s operators saw a sixth straight year of same-store sales growth.

During its latest reporting period, the fiscal year ended March 30, 2016.  Fazoli’s reported that 91 franchise locations break 117 weekly sales records, with sales for the period up 4.8 percent on a 3.5-percent traffic increase. Two-year franchise comp-sales increased a total of 12.1 percent on traffic that was up 8.8 percent. Regular readers of this blog know that those are very good numbers. 

This run of success that consist of sixth consecutive years of same-store sales growth took place in a time period when restaurant industry sales grew 1.6 percent, according to research firm TDn2K. Additionally, restaurant industry sales so far this year have remained tepid, while Fazoli's franchisees reported that same-store sales grew 3.9 percent in March.

Fazoli's President and CEO Carl Howard stated "Fazoli's continued growth shows just how perfectly the brand is positioned for the current economic climate,… Consumers are responding extremely well to our combination of casual dining quality food and table service at an average check of under $7."

Fazoli’s currently operates 123 company restaurants and 91 franchised restaurants. Eight of the franchised units are located in non-traditional locations, convenience stores, which are located in Colorado, Indiana, West Virginia, Tennessee and Indiana (under construction). Its c-store presence includes three Kwik Stop units operated by Rainbo Oil Co., based in Dubuque, Iowa. 

Success does leave clues and non-traditional locations that edify the ability to mix and match food components is a clue many should take note of.  Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Foodservice Solutions® or for a Grocerant Scorecard visit http://www.linkedin.com/in/grocerant, www.FoodserviceSolutions.us  Email: Steve@FoodserviceSoltuions.us