Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food can be found everywhere from Ikea to Pinkies Liquor stores today. There is one grocer that understands the undercurrents driving consumer demand for fresh food fast and “better for you” food. That grocerant niche retailer is Swiss Farms.
At Swiss Farms groceries and prepared meals can be ordered in advance on the Swiss Farms website or via the Swiss Farms mobile app. Options include healthy snacks, on-the-go breakfast, ingredients to prepare lunch or dinner and more thus fresh food fast.
Recently Swiss Farms is partnered with a dietitian to offer its customers fresh, “new lifestyle-focused, good-for-you food choices.” Dietitian Audrey Hasse is curating food choices for the drive-thru market chain, giving customers a more convenient way to shop for the healthier groceries they need and want to bring home.
Hasse, stated "eating should be fun," and that was integral in developing the new product offerings to ensure they are delicious, meet culinary guidelines and celebrate local favorites. One example Hasse developed a quick and easy strawberry smoothie recipe that uses healthy ingredients available at Swiss Farms.
In addition Swiss Farms teamed up with local partners including A Casa Pizza for bake-at-home stromboli, Kegel's Produce for fresh cut fruit and Swiss Premium for farm-fresh, locally supplied milk and teas. Take-N-Bake pizza is a key meal component driving success within the grocerant niche.
Swiss Farms is committed to helping consumers make answering the question What’s for Dinner easy, fast and all around ‘better for you”. Over the next several months Swiss Farms plans include expanded product offerings, easier online ordering, improved signage and lifestyle food categories ranging from after-school snacks to entertaining, finals crash kit and store to shore meal component offerings.
If you are interested in expanding into the grocerant niche call Steven Johnson he is the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, 253-759-7869. His extensive experience as a multi-unit operator, foodservice grocerant consultant and a brand/product positioning expert Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche.