Foodservice Solutions® team as regular readers of this blog know commended Swill Farms on expanding convenience with the use of a drive-thru. Now building on the ‘halo’ of better for you Swiss Farms is expanding the Fresh Solutions fresh-prepared food line to include signature meals.
Scott Simon, CEO of Swiss Farms stated "We are very excited to welcome Justin Vignola to the Swiss Farms family," .. "This is another in a series of steps to move our stores in a new direction and we think Justin is instrumental in helping to forge this fresh food journey forward."
Vignola is director of fresh food/new product development will head up and direct the development of the new line of signature meals. New to the menu, are fully prepared, healthful meals by Modern Palate under 600 calories are available at Swiss Farms. The meals will be priced at an introductory price of $7.99 for the week. Options include blackened chicken, chicken parmesan, meatloaf, grilled flat iron steak or pulled pork, each of which includes two sides.
Swiss Farms Fresh Solutions includes the Swiss Signature Deli Salads, Dips, Hoagies and Soups line. Salads start at $3.99 and include cranberry chicken salad, home-style chicken salad, Lancaster County egg salad and albacore tuna salad. Homemade buffalo chicken or spinach artichoke dip are available for $6.99; turkey and Swiss cheese hoagies are available for $7.99; and Italian hoagies for $8.99.
Duel convenience will drive incremental sales. The team at Foodservice Solutions® believes that Swiss Farms is doing many things right and is on the right track. Is your company expanding, evolving, and edifying your brand with consumers?
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