Who says legacy retailers don’t fade away, evolve or change? Not Foodservice Solutions® Grocerant Guru®. Hand held food in the form of appetizers served at the bar contributed to rapid growth, notoriety, success of TGI Friday’s back in the day.
When the neighborhood demographics evolve brands must evolve with them or move on. In the case of one Nashville, Tennessee TGI Friday’s location consumers will no longer be eating hand held food at the TGI Friday’s bar, rather they will soon be getting grab-and-go hand held sandwiches and coffee at a new Dollar General concept convenience store named DGX.
The fact is you still just might be able to get TGI Friday’s frozen appetizers from time to time in the freezer section of DGX. Just because you primary target market demographics have evolved around a specific location does not mean that the customers that reside around that location are not interested in you brand or your food. They may be older, and elect to eat at home more often.
In our Omni-channel retail world restaurateurs must expand the brand to meet consumer expectations. That is exactly what Dollar General plans to do as the introduce a new small-format store, tentatively branded DGX, which the company described as a kind of convenience store for urban shoppers seeking foods for immediate consumption.
The first Dollar General convenience store is slated to begin construction shortly near downtown Nashville, Tenn., and open in early 2017. The Nashville DGX is locating in a portion of retail space formerly operated as a TGI Friday's restaurant. With a fast casual pizza chain Pizza Rev taking the remainder of the space, according to local press reports.
DGX will offer customers more items geared toward immediate consumption, including a soda fountain, coffee station and grab-and-go sandwiches. It will also include a limited assortment of grocery offerings, pet supplies, candies and snacks, paper products, home cleaning supplies and an expanded health and beauty section.
Dollar General operates more than 13,000 small discount stores in the U.S today they are evolving into a small foot print urban C-store selling grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is sure to drive continue success for Dollar General according to our own Grocerant Guru® Steven Johnson.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant