In the United States
we have celebrated Thanksgiving since 1621. That first celebration lasted three
days and was attended by 90 Native Americans and 53 Pilgrims according to
Plymouth Colony archives. Thanksgiving
today is not much different as the tradition reflects a mix of influences,
including economic, ethnic, generational, health, pop culture and social
structure, according to new research findings from The NPD Group.
Today's Thanksgiving
meals are celebrated by most Americans and they celebrate the meal at home,
whether it be theirs or someone else’s. Approximately 48 percent of Americans
eat their Thanksgiving meals at home, while 44 percent eat at someone else’s
house. Only 3 percent will eat their meal at a full-service restaurant, NPD
found. Here are some additional fun Thanksgiving Facts:
1.The meal most
likely to be eaten at a restaurant on Thanksgiving is breakfast (19 percent).
2. 29 percent of holiday celebrations include an
item sourced Ready-2-Eat from a foodservice outlet,
3. 55 percent include
items that were “completely homemade” from a restaurant or foodservice outlet.
The Thanksgiving
table may look a bit updated from 1621 while there is still Turkey on most
tables Americans are also beginning to seek out and identify with a food culture
that reflects their friends and family. According to NPD that menu may not
necessarily stem from their ethnicity.
Today’s consumers are
more comfortable integrating various culture influences into their daily lives,
including meals. Thanksgiving meals will integrate cultures into traditional
Thanksgiving staples, like a Szechuan green bean casserole, or mashed potatoes
made with Manchego cheese.
Holidays much like
the United States itself have become a melting-pot for friends and family. Do
you have a family meal, moment, or memory around food you would like to share
with us? Please do. The more families and friends each of us intertwine
with and adopting traditions and customs the happier and more understanding we
all become. Happy Thanksgiving
For
international corporate presentations, educational forums, or keynotes contact:
Steve@FoodserviceSolutions.us the Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®. His extensive
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positioning expert and public speaking will leave success clues for all. Visit:
www.FoodserviceSolutions.us for more
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