Foodservice Solutions® Grocerant Guru®
stated “Traditional restaurant brand building practices are no longer effective
they aren't just broken, they simply no longer work. They are Kaput, Dying,
Replaced, they are Yesterday. The
customer has moved. Have you? Has your
brand?
The retail food consumer has moved, competition has
increased, and Multi-channel retail has been replaced with Omni-channel
retail. Simply put, the playing field has
changed, and if you're still playing on old turf with yesterday's rules, you
are in trouble and you’re company is in big trouble.
If you are sitting back waiting for the economy to
rebound, food prices to drop or customers to come rushing back in the door. It just might be too late. Foodservice Solutions®
Grocerant Guru® Steven Johnson has been following the consumer since 1991 and
outlining the new universal success clues,
actions, and language of the consumer.
The rise of the grocerant
niche has not been sudden, not dynamic, rather a steady evolution highlighted
and accelerated by technology and economic turmoil. The consumers has new priorities, protocols,
and engaging new technologies, is more informed embracing new avenues of fresh
prepared food distribution. Gone are the
days when having a “restaurant quality” dinner means going to a restaurant
exclusively.
Gone are the days of Top
Down Menu Development. In the new evolving world of Ready-2-Eat and Heat-N-Eat
fresh prepared food it is about the consumer. It’s about creating a platform
for consumer convenient meal participation, differentiation
and individualization. It is no longer about you promoting, you selling,
you pushing or your LTO. It is about the consumer, the community,
inclusion.
Success comes in this new
era of Omni-channel fresh prepared food by empowering franchisee to test, to
try, to fail. Success will come when you
empower all customer-facing teams in daily cross-functional engagement, from
C-level to line level. Success will come when you invite, include, empower
customer input.
The customer has
moved. Restaurant brands today must move
with the consumer or risk losing consumers to new avenues of fresh food
distribution. The gone are the days of brand protectionism practices at all
cost. Today brand protectionism is a brand that is consumer interactive and
participatory.
Visit www.FoodserviceSolutions.us If you are interested in learning how the
5P’s of Food Marketing can edify your retail food brand while creating a
platform for consumer convenient meal participation, differentiation
and individualization.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities. Foodservice Solutions of
Tacoma WA is the global leader in
the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
Great read. Insightful and very truthful. Thank you for posting. As a budding entrepreneur myself, I want to entitle the consumer in ways not thought of with a mobile wine bar. I too want to make it about the consumer, the community & inclusion.
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