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More
and more consumers are turning to 7-Eleven for Coffee on the way to work in the
morning. This September is no different. Utilizing the 5 P’s of Food Marketing 7 Eleven reinforces it leadership in
the Ready-2-Eat and Heat-N-Eat fresh prepared food space.
For those of you too young to remember 7-Eleven
Inc. became the first national retailer to offer fresh-brewed coffee in to-go
cups 50 years ago. To mark the occasion, the Dallas-based convenience store
chain is offering a small-size coffee for 50 cents at participating stores from
Sept. 3 through Sept. 14.
The retailer is also kicking off
an "Every 7th Cup Free" coffee rewards program through
its 7-Eleven mobile app. For the month of September, 7-Eleven stores are
offering Pumpkin Spice Coffee, along with a Pumpkin Spice Latte International
Delight creamer and syrup.
With more than more than 10,300 7-Eleven stores in North
America 7-Eleven will sell a lot of coffee at 50 cents this year. 7-Eleven will
support the "Buy Six, Get Seventh Free" coffee rewards promotion with
social media, paid digital media, plus television and radio advertising in
select markets.
Today, 7-Eleven sells more than 1
million cups each day, and coffee consistently scores as the top-selling,
self-serve beverage at 7-Eleven stores. All coffee blends are made from
100-percent Arabica beans and custom-roasted for 7-Eleven. Success does leave clues and 7-Eleven
continues to develop and grow top line sales and bottom line profits with
Grocerant Niche Ready-2-Eat and Heat-N-Eat fresh prepared food.
For international corporate
presentations, educational forums, or keynotes contact: Steve@FoodserviceSolutions.us
Grocerant Guru at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unit
restaurant operator, consultant, brand / product positioning expert and public
speaking will leave success clues for all. www.FoodserviceSolutions.us
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