Duane Reade a division of Walgreens continues to expand the depth and direction of the Grocerant niche. The grocerant niche is a result of the blurring of the line between restaurants, grocery stores, convenience stores, and drug stores all selling fresh prepared, portable convenient meal solutions.
Duane Reade is targeting the time-starved consumer with Ready-2-Eat or Heat-N-Eat fresh prepared food components that are “better for you”, portable and portioned for one or two. Duane Reade parent company Walgreens understands the consumer, fresh prepared food and today is positioning for a much larger share of the food retailing dollar. At 4PM you may soon be picking up dinner on your way home from work at any one the 8000+ Walgreens.
In one pilot program rolled out in the San Francisco bay area you can now find fresh fruits and vegetables, salads, sushi, sandwiches and Heat-N-Eat meat loaf. In addition Walgreens spokesman Robert Elifinger stated “ Our San Francisco area customers are already buying a lot of food in our stores, and there are requests for more product offerings," he said.
In addition to the items listed above Duane Reade and Walgreens offer more traditional offerings, including candy, potato chips and soda some stores have beer and wine, there are meats, wraps, soups "and other on-the-go meal options, as well as convenient alternatives for tonight's meal that can be found at locations around the country today.
Walgreens is now beyond testing fresh food in New York via Duane-Reade, Chicago and the San Francisco bay area via Walgreens. For all of my regular readers you have heard it hear before but this trend is sweeping the country from coast to coast.
What do we expect to see next at Walgreens Meal Kits composed of Ready-2-Eat or Heat-N-Eat fresh prepared food that is “better for you” portioned for one or two people. Walgreens is expanding points of distribution. Foodservice Solutions® Grocerant Guru™ believes that Walgreens is in position to become very disruptive force in fresh food retailing and a pantry buster for legacy grocery stores.