Many Americans live in land lock states and are simply unfamiliar with how to select fresh seafood. They rarely eat seafood and don’t know how to prepare fresh seafood. Then when they go to a restaurant and try seafood many times it is very expensive and they are hesitant to order something they are unfamiliar with according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Captain D’s is about to change all of that by extending a branded invitation to try seafood for dinner by offering five mouth-watering full meals all for under $5. What a welcome branded message according to Johnson. Who said “the 5 under $5 is a variety of new tastes and customer favorites at an amazing price creating a platform for trial that is sure to win new customers.
Here is a look at the offerings and you can see there is something for everyone. This line-up features the new Captain’s Seaside Fillet, breaded and fried with crispy panko on the outside and tender fillet on the inside. For spicy food enthusiasts, try new Nashville Hot Fish and Popcorn Shrimp, done the Captain D’s way. An additional variety of customer favorites have been included in this all-star line-up with a choice of two sides and the Captain D’s world-famous hush puppies for just $4.99.
Bob Kraut, Captain D’s chief marketing officer stated “We recognize that our $4.99 full, abundant meals are important to our customers” .. “This year, we have added new products to this value line-up, like our Captain’s Seaside Fillet and Nashville Hot seasoning on our Signature Batter Dipped Fish, as we continually innovate around new seafood flavors to bring to our guests.” How are you extending your branded invitation?
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant