Wednesday, July 18, 2018

What’s for Lunch? It just might be MealPal

Going out to lunch today seems to take much more time that employees or companies want and according to Steven Johnson Grocerant Guru®, at Tacoma, WA based Foodservice Solutions® companies the ilk of MealPal are providing a service that is attractive to both employees and companies alike.
Founded in 2016 MealPal is a subscription service that promises more than 40 percent off lunch for consumers, that has service 8 million meals.  The service launched has operations in fourteen cities. Largely aimed at urban office workers, MealPal offers two subscription tiers: a 20-day package per month for $5.59 per meal or a 12-day package per month for $5.99 per meal.
So how does the service work?  Customers submit their order through the MealPal app the night before or by 9:30 a.m., set a pickup time and fetch their meal without waiting in line. For restaurants, MealPal brings new customers, but they also benefit from receiving orders well in advance and the labor savings stemming from preparing bulk orders. Likening it to the catering model, MealPal says making one meal multiple times is much quicker than making a variety of individual meals.
“The biggest expense for them is labor costs, but because they are making only one meal per day for MealPal they are able to make it much more efficient,” Mary Biggins, MealPal’s founder and CEO, told TechCrunch last year. Are you considering a new partnership this year is so Johnson thinks you might want to consider MealPal to help you’re brand find new electricity. .
Consumers earn significant savings, avoid long lines at their pick-up spot, and get to continually try different meals from a variety of places.
One drawback is that orders must be picked up. A number of on-demand services support delivery, albeit generally at menu prices plus delivery fees. MealPal believes the meal savings and a desire to take a break from work encourage many to use the service.
The meals are only available on weekdays (not including holidays) and customers lose meals if their allotment (12 or 20 meals) for that month isn’t used. Some slightly pricier rollover options are available. The one-meal per restaurant limits options, but MealPal has attracted a number of establishments, including more than 150 in its Seattle launch.
So just what is your New Electricity? Success does leave clues  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email:

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