While regular readers of this blog know that Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has been crafting new non-traditional business relationships edifying legacy brands while building foundations for star-up and regional chains; since 1991 his foodservice operations experience began as a franchise back in the late 1970’s.
Does your brand need a refresh? If your brand looks more like yesterday than today or tomorrow it just might be time that you called for outside eyes to help you drive inside results. What is your new electricity that is driving top line sales and bottom line profits? Are your customer counts growing?
So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, urban clothing, grocerant positioning, urban farming (produce, seafood, etc.), autonomous delivery, cashier-less retail, Fresh fast food, cash-less payments, digital hand held marketing, food with value (better-for-you), new strategic alliances .
Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson. Are you ready for growth, increased customer counts?
Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche business development. We can help you identify, quantify and qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us