Integrating marketing with the ‘halo’ of better-for-you is hard to do for most food marketing teams. However at Domino’s Pizza it stated with branded oven loaded delivery cars and today it is driving saving pizza sales, one pothole at a time garnering attention, elevating differentiation, all while elevating branded messaging according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
We all know that cracks, bumps, potholes, and other road conditions can put good pizzas at risk after they leave the store. Now Domino’s is hoping to help smooth the ride home for our freshly made pizzas. Domino’s is asking customers to nominate their town for pothole repairs at www.pavingforpizza.com
Russell Weiner, president of Domino’s USA. “Domino’s stated “Have you ever hit a pothole and instantly cringed? We know that feeling is heightened when you’re bringing home a carryout order from your local Domino’s store. We don’t want to lose any great-tasting pizza to a pothole, ruining a wonderful meal,” Domino’s cares too much about its customers and pizza to let that happen.”
Domino’s has already worked alongside four municipalities to help repair roads that directly affect their customers, including Bartonville, Texas; Milford, Delaware; Athens, Georgia and Burbank, California. Customers interested in nominating their town for a paving grant from Domino’s can enter the zip code at pavingforpizza.com. If their town is selected, the customer will be notified and the city will receive funds to help repair roads so pizzas make it home safely.
Customers can celebrate smooth roads with Domino’s carryout special, featuring large three-topping pizzas for $7.99 each. Customers can order the carryout deal over the phone, in-store, at dominos.com, via Domino's mobile ordering apps or any one of Domino’s AnyWare platforms, including text, tweet, Google Home or Apple Watch.
Are you trapped doing what you have always done and doing it the same way? Where is your new electricity coming from? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.