Saturday, July 21, 2018

Dynamic Domino’s Dial’s Up Innovation



Once again success does leave clues.  At the intersection of fresh flavorful food, food technology, and food marketing one company continues to standout according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
That company is Domino’s.  The clear reason is that Domino’s domestic same-store sales up in Q2 6.9% once again leading the all large chains and many others in same store sales, innovation, and customer relevance according to Johnson.
Johnson continued saying that today’s consumers are on the run; and apparently running to Domino’s Tech Hotspots”. Domino’s Pizza Inc. grew domestic same-store sales 6.9 percent in the second quarter, helped by technological innovations like delivery hotspots, according to Ritch Allison, Domino’s CEO..
Allison continued “For the second quarter ended June 17, Domino’s net income rose 17.7 percent to $77.4 million, or $1.78 a share, from $65.7 million, or $1.32 a share, in the prior-year period. Revenues were up 24 percent to $779.4 million from $628.6 million in the same quarter last year.”
 Allison continued “our second quarter was highlighted by yet another innovation in food delivery with the launch of Domino’s HotSpots, of which there are now more than 200,000 across the United States
As regular reader of this blog know we reported in April, the company introduced the HotSpots, which feature non-traditional delivery locations including parks, beaches, local landmarks and other gathering spots. In the United States, Domino’s generates more than 60 percent of its sales via digital channels, and at the time said this was a win for Domino’s and a win for consumers. Well once again we were right.
Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant


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