Yesterday’s blog left many of you emailing asking what are chain restaurants thinking and why are they so slow to evolve with consumers. Let me just say that they are not all that way. Just look at Fazoli’s as they continue to accelerate its success with record-breaking sales and menu innovation specifically evolving with innovative hand held food for immediate consumption according to our own Grocerant Guru®.
Carl Howard, Fazoli’s president and chief executive officer stated “It has already been an incredible year for our brand,” … “We owe Fazoli’s success to the hard work and commitment of our franchisees and the unwavering loyalty of our guests. Alongside our franchisees, we continue to focus on innovation and evolving and our brand strategy, resulting in another successful quarter for the brand.”
Look at this Fazoli’s franchisees set 11 sales records in the second quarter of 2018. The brand celebrated the second highest opening in brand history in Columbus, Georgia. Opening day sales in Columbus reached nearly $14,000 and closed the week at over $95,000. And, in what is a record-breaking year for new restaurant openings, Fazoli’s opened its second Arkansas location in Paragould and re-opened in Poplar Bluff, Missouri.
In addition to strong franchise growth, the second quarter also marks one year since Fazoli’s brand refresh. As part of this refresh, Fazoli’s remodeled nine of its locations with a new contemporary look and feel, including a modern interior redesign. Sales and traffic in remodeled locations are up double-digits, at a remarkable 12%.
“Fazoli’s continues to gain momentum and, if the second quarter is any indication, there are no signs we’re slowing down.” Howard says. “We’re dedicated to being a ‘best in class’ brand that continuously strives for excellence.”
Success does leave clues are you interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.