Wednesday, February 17, 2010

7 Eleven is scooping up locations and testing new products.

It’s no wonder that when people Email or call me about their favorite Convenience stores, they 9 out of 10 times refer to one of these four outstanding Convenience store companies: QuickChek, Rutters, Sheetz and Wawa. Having traveled to 49 states, sampling, viewing and listening I have to agree. When looking at food quality, service levels and customized food products they win hands down. I would say success leaves clues and any company that wants to expand their foodservice sales in the read-to-eat or ready-to-heat niche, must visit all of these companies.-

There can be no confusion in the fact that the Grocerant niche may be taking off in the Supermarket arena as well however from what I am hearing even they have been studying the NE Fab Four! Whole Foods just reported strong sales with ready-to-eat driving customers into the store. They are allowing consumers to define where they eat, how they eat and when they eat.

The current convenience store food leaders must heed the sleeping giant 7 Eleven buying and recurring new locations, combined with their fresh food program the entire food industry is being redefined.

Over the next decade as American’s eating patterns are revealed we will find that these Northeast companies provided the format and platform for a new era in food consumption patters. Interested in a emersion tour for Grocerants and developing food trends?

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