Tuesday, February 16, 2010

Food Manufactures; is grocerant fresh prepared food a creating a stifling quagmire or opportunity?

Trapped in the demand cycle of legacy clients wanting traditional products and innovative industry leaders building customer frequency with grocerant fresh prepared food that is ready-to-eat , ready-to-heat and portable. Regional prepared sustainable food manufactures appear to be capturing marketshare.

Foodservice retailers are entering the grocerant prepared food niche at break-neck speed. Recently Walgreens announced they too were entering the prepared food niche. If as we mentioned earlier this week they continue featuring legacy products from legacy manufactures the likes of Sara Lee and Conagara foods this is one program that will fail to keep pace with the industry and consumers.

The confluence of events stirring retail foodservice consumer discontinuity is well under way. These events may be blurring the traditional lines between retail foodservice niche players, but not the line to the consumer.

The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist. In industry speak, differentiated does not mean different to the consumer it means familiar. Creating or identifying distinctive differentiated food consumable’s as an entity with identity by day part is what is needed now. Understanding the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new food consumables places me and Foodservice Solutions in a select industry grouping.

Foodservice Solutions of Tacoma, WA is the global leader in the Grocerant niche. More about us: http://www.linkedin.com/in/grocerant

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