According to The NPD Group’s Convenience Store Monitor research which tracks 49,000 convenience store shoppers in the US. “In the third quarter 2009, more than half of fresh prepared food buyers at c-stores chose the store because of the foodservice offering”.
In addition “Fresh prepared food buyers also averaged 7.8 visits over a 30-day period vs. 5.66 for all c-store shoppers, according to the third quarter analysis of survey data. Additionally, fresh food buyers on average purchased 4.1 products vs. 1.64 products bought by all c-store shoppers, and their average check was $1.65 higher than all c-store shoppers. “
Wawa, Sheetz and QuickChek are companies that lead the way with high food sales and customer frequency. 7 Eleven which is in test with fresh prepared breakfast items and lunch/dinner items is set to regain ground and marketshare. That is if they can convince franchisee’s to roll roll roll away the roller grill. Legacy presentation will lead to legacy results.
Join me here on my blog for insights, information and inspiration. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit http://www.linkedin.com/in/grocerant Read Steve’s article on Roller Grills at:
http://www.foodservice.com/articles/show.cfm?contentid=5512&title=Roll, Roll, Roll, Away Roller Grill!