Tuesday, March 8, 2011

Electric cars positioned in fresh food Market Share Battle.

The restaurant industry known for following trends not creating them is once again getting out positioned in the battle for the food dollar. This time it is an attack on the restaurant Drive Thru and Convenience Store quick serve food options. Drug store giant and industry leader Walgreens is installing “green refueling” outlets for electric cars in the Houston, Texas.

Walgreens reentered fresh food retailing last year with ready-2-eat and heat-n-eat fresh and prepared food much of which is termed better for you. Installing “green” refueling outlets at stores clearly positions them to become fresh food superstars. Convenience stores have led all retail food sectors with top line growth bungling in large part fresh food options and fuel in recent years. Walgreens is positioning with the fuel of the future and better for you ready-2-eat and heat-n-eat food for success.

Ready-2-eat and Heat-N-eat fresh and prepared food that is “better for you” portioned as meal components that can be mix and matched have been driving the success of the grocerant niche. Time starved consumers have long loved the Drive Thru restaurants. However, better for you food and family meal mix and match assembly is tilting the food dollar the direction of the grocerant niche.

Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to provide brand and product positioning assistance or a grocerant program assessment available for Restaurants, Convenience stores and Grocery stores. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant

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