Thursday, March 31, 2011

Menu magic comes from positioning product in the minds eye of the consumer.

The quagmire of reality that corporate foodservice menu managers find themselves in to day is stifling. The niche focus required by many chain restaurants, grocery stores, Convenience stores in the foodservice is to narrow and stifles pro-active consumer focused development. Let them out of the box.

Company after company within each niche imposes odd regulations on its teams. The stated reasons range from; end product price to labor guide lines, food costing goals etc all non consumer focused reasons. No matter what the reason they are self imposed, self regulated, and limiting.

This quagmire of internal regulation stifles creativity, limits growth and reduces the chance of true breakout products within the niche. If success leaves clues the customer is number one.

Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit, or Facebook Steven Johnson

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