Tuesday, March 22, 2011

Restaurant chains introduce “better for you” food.

Understanding that in American, people want to eat there way is but one reason restaurant chains are starting to focus on better for you menu items. America’s favorite food the hamburger is getting better for you; at lease a version of it.

Carl’s Jr. the national hamburger sector chain will "offer four Charbroiled Turkey Burgers, each under 500 calories. The plain Turkey Burger weighs in at 490 calories and 23 grams of fat, vs. 660 calories and 39 grams of fat for the Carl’s Famous Star burger. It will sell for $2.99, the same price as their Famous Star burger.

A few regional chains have tried Turkey Burgers, with minimal impact. Jeff Harvey, CEO of Burgerville, a better-for-you burger chain in the Northwest, says they only account for 1% of sales. But he thinks CKE is smart to offer them. “You’ve got to do everything you can to stand out from the crowd,” he says."

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