Wednesday, March 9, 2011

Good Food sells, remember who you’re cooking for.

Food innovation blends experimentation with contemporary relevance. The outcome is a unique point of differentiation that relates directly to the targeted consumer. I believe that differentiation does not mean different it means familiar with a twist. Ready-2-Eat and Heat-N-Eat food that is better for you is driving the success of the grocerant niche.

With all the talk today about posting calories, excessive salt there is one thing that we all must keep top of mind; customers eat FOOD that taste good. For all of the pontification and legislative maneuvers to change the food you are selling to your customers beware! If you want your customers to come back, the food had better taste good. In the minds eye of the consumer, food quality trumps all.

Better for you food means many different things to each segmented group of consumers. Each new menu or product may have one or more new “required constraint” targeted at a specific niche few will be all things for all groups. The one universal attribute or success clue in food innovation is: it better taste good!

Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to provide brand and product positioning assistance or a grocerant program assessment available for Restaurants, Convenience stores and Grocery stores. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit or

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