Tuesday, March 15, 2011

Safeway’s Mix and Match dinner for two only $ 9.99 rivals Restaurant deals.

Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price; are the common thread between Chain restaurants, Conveniences stores and Grocery store chains food sales growth.

Vertically integrating Ready-2-Eat and Heat-N-Eat food marketing messaging Safeway’s is becoming an aggressive competitor within the grocerant niche. Bundling Ready-2-Eat and Heat-N-Eat meal options with “necessities” can create a competitive advantage.

Chain restaurants have unique consumer brand positioning with bold flavor differentiation that help s maintain top of mind consumer awareness. The opportunity for bundling additional complementary products has been over looked up until now.

Invite Foodservice Solutions® too provide brand, product positioning assistance or a grocerant program assessment. Each is available for Chain Restaurants, Convenience stores, Grocery stores and other food retailers. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant

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