Wednesday, April 27, 2011

5 compelling reasons consumers buy ready-2-eat and heat-N-eat food!

Companies that develop a platform that allows meal co-creation; in the car, at the office or at home are winning the heart’s and minds of today’s retail food consumer. The grocerant niche comprised of the ready-2-eat and heat-N-eat fresh and prepared food is driving the success of the retail foodservice today.

1. Visceral presentation; freshness based on how it looks and is presented and digital menu’s.

2. Bundling; the ability to build your meal with components.

3. Individualized portions; power to select quality and quantity of items.

4. Convenience; unit /store location on the drive home from work, packaging.

5. Time Saving; ability to evaluate price vs. time to cook from scratch.

Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® Bing or Google Grocerants or visit, or Facebook Steven Johnson

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