Friday, April 8, 2011

Regional Food Manufactures creating an opportunity from quagmire.

Trapped in the demand cycle of legacy clients wanting traditional products and innovative industry leaders building customer frequency with grocerant fresh prepared food that is Ready-2-Eat or Heat-N-Eat and portable. Regional prepared sustainable food manufactures appear to be capturing market share.

Foodservice retailers are entering the grocerant prepared food niche at break-neck speed. Recently Walgreens announced they too were entering the prepared food niche. Regional manufactures seem to be garnering business from legacy manufactures the likes of Sara Lee The opportunity for growth on a regional level with Walgreens and 7 Eleven are growing stronger week by week..

The confluence of events stirring retail foodservice consumer discontinuity is well under way. These events may be blurring the traditional lines between retail foodservice niche players, but not the line to the consumer.

The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist. In industry speak, differentiated does not mean different to the consumer it means familiar. Creating or identifying distinctive differentiated food consumable’s as an entity with identity by day part is what is needed now. Understanding the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new food consumables places me and Foodservice Solutions® in a select industry grouping.

Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit, or Facebook Steven Johnson

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