Friday, April 22, 2011

Papa Murphy’s take-n-bake is perfectly positioned in the Grocerant niche.

Everyone knows the grocerant niche is booming! Ready-2-eat and Heat-N-eat fresh and prepared food continues to drive the success within the niche across all retail food sectors. With 18% of Americans responding in a recent phone survey that they eat pizza at least once a week, pizza has cache.

In addition the survey found that Take-home pizza comes in as the favorite choice among those polled. Clearly Papa Murphy’s is positioned well. Interesting for the grocerant niche forty three percent of adults who eat pizza said the last time they eat pizza they picked it up to eat at home. Only 15% had it delivered, and 16% ate it at a restaurant.

Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit, or Facebook Steven Johnson

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