Monday, October 15, 2012

Germany, Malaysia, France, and the US Grocerant niche development well underway.

Traveling or living in Malaysia this fall?  When you are ready-2-eat we know where you should be headed. Malaysia’s Jaya Grocer any location but I like the Empire Shopping Gallery has focused on ready-2-eat and heat-N-eat fresh prepared grocerant niche options.  They are transforming the grocery shopping, blending a dining and shopping experience. Here is how it has been describe in Malaysia.

“THE next time you head for Jaya Grocer to get your fresh cut of steak or seafood, you might not land up taking it out in a bag with you. Instead, you are probably going to enjoy tucking into the steak or fish, the way you like it prepared, sitting down in the middle of the supermarket. This is Jaya Grocer’s newly introduced “grocerant “at its Empire Shopping Gallery outlet – a one-stop shopping and dining experience within a supermarket. Shoppers can walk in, choose their choices of meat or seafood from the butchery or seafood counters, head to the El Fresco cashier to pay for it and specify their choice of how they want it cooked.

The Tengelmann Group food retail merchants and progressive grocery retailers in 15 countries around the world continue expanding success with more and more ready-2-eat and heat-N-eat fresh prepared food options. The Tengelmann Group understands stands that the customers are dynamic not static and industry leadership must be as well.

 Costco is looking at vacated mall locate ns in the US to open more stores.  Blending ready-2-eat and heat-N-eat fresh prepared food with traditional CPG products has proven successful for Costco and these new locations with younger demographics will assist Costco in positioning for the future!

For international corporate presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Johnson, or

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