Whole Foods is
focusing on Ready-2-Eat & Heat-N-Eat fresh and prepared
food that is “better for you”. As is the entire grocery sector. Whole Foods is no longer Whole Paycheck but
Whole Fresh Food Fast and consumers find that is “better for you”.
Whole
Foods is driving customer frequency while building loyalty with Fresh prepared
ready-2-eat and heat-N-eat better for you food. Whole Foods focus is on
convenient meal participation, better for you differentiation, and
individualization.
In a survey, conducted online by U.S. by Harris Interactive August 3-7, 2012 among 2,274 adults age 18 and
older, found “nearly three out of four Americans (71 percent) prefer to
buy natural and/or organic foods over conventional foods if prices are
comparable. One in four Americans (27 percent) are devoting more than a quarter
of their grocery dollars to natural and/or organic products, up 35 percent from
four years ago.
"We see that Americans from all demographics are seeking more natural and organic foods; especially if the price is right," said A.C. Gallo, president and COO of Whole Foods Market. "We don't believe shoppers should have to sacrifice quality for price, so we aim to offer high quality food that fits every budget through competitive pricing and expanding our 365 Everyday Value line."
Harris research disclosed that many Americans are willing to pay more for foods that meet certain criteria:
"We see that Americans from all demographics are seeking more natural and organic foods; especially if the price is right," said A.C. Gallo, president and COO of Whole Foods Market. "We don't believe shoppers should have to sacrifice quality for price, so we aim to offer high quality food that fits every budget through competitive pricing and expanding our 365 Everyday Value line."
Harris research disclosed that many Americans are willing to pay more for foods that meet certain criteria:
Nearly half (47
percent) are willing to pay higher prices for locally produced foods
Nearly a third (32
percent) are willing to pay more for foods with no artificial ingredients,
preservatives or colorings
Nearly one out of
three (30 percent) are willing to pay more for meats raised with no antibiotics
or added growth hormones and one in four (24 percent) are willing to pay more
for meats raised under humane animal husbandry standards
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